3 Powerful Ways to Get the Most Out of Your Link Building Efforts

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Do you do link building like in 2003? It’s time to shake things up. Like other aspects of online marketing, link building is a rapidly evolving field. To stay ahead, you have to think differently.


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You already know that content is the meat of a natural backlinking strategy. But, beyond content creation, consider several advanced methods that your competitors probably don’t know about.

1. Create a free tool to generate buzz for your brand

Is there a task you’d like to do more efficiently, but can’t find the right tool for the job? Many other people are probably looking for a similar tool.

Why not create an awesome widget or app to meet demand. Fortunately, these days you can easily find developers to help you create a nifty tool without breaking the bank.

When people discover a super useful widget, they talk about it in the form of reviews, social mentions, and shares, all of which can drive high-quality inbound links to your website.

Tasker, a task scheduling app, is a good example of the power of using widgets as link magnets. Look at the number of backlinks the website has accumulated over time.

What’s really great about this approach is that you would be offering something valuable that would earn you natural backlinks.

2. Review Marketplace Products to Get High-Quality Links

Most marketers want other people to review and leave testimonials about their products. But are you ready to switch things up a bit, check out other people’s stuff, and do a full review?

Such an approach offers obvious advantages. First, in-depth product reviews are very popular content formats and can position you as a niche thought leader.

Second, a strong review posted on your website or as a guest post is a powerful way to get quality links and generate exposure for your brand.

Reviewing top-rated marketplace products is a slightly different approach to the usual exercise of building content around a bunch of researched keywords.

This method requires you to browse marketplaces like Amazon, eBay, iTunes, Clickbank, Udemy, E-Junkie, Gumroad, etc. for products like podcasts, courses, elite programs, and even tangible goods to review.

For example, at Udemy, you can snag and review several inexpensive but fairly popular courses.

Each course features the name of the author and links to their social profiles from which you can contact them directly for possible collaboration.

Identify the owners of the product, contact them and ask if they would be interested in posting your review of their product on their website. The review would include a link to your site.

Some site owners are willing to offer a free preview of their product in exchange for a review. A great review helps the product owner improve sales and get you a back link. It’s a win-win.

If after using a product you find that writing a full review is not possible, ask the product owner if you can submit a testimonial with a link to your website.

3. Look for broken links and offer your content to fill the void

Broken or missing links don’t seem like much until you scratch below the surface for unrivaled link building opportunities.

The essence of this method is to find websites whose external links point to pages that no longer exist, have been renamed, or have moved to a different domain.

Often many webmasters have no idea that some of their outbound links are no longer being used. In this case, you will do the work for them.

Start with a quick KEYWORD + “Page No Longer Exists” or KEYWORD + “Service Not Available” search on Google to find the sites you need.

Then use a back-link analysis tool like SEMRush to find websites that link to the non-existent page.

Finally, contact the owners whose links point to the missing page and offer them the opportunity to link to your site, which has better and updated content.

Few things to note

If you’ve been doing link building for a while now, you already know that it can be a difficult and time-consuming inbound strategy. However, the gain is worth it.

Without a strong outreach program that supports link building, the best content will be of little value. Building credible links is as useful a ranking strategy today as it was ten years ago.

Keep these tips in mind to ensure your website stays in good standing.

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