3 proven strategies for building backlinks

Building backlinks is one of best seo strategies you can implement. Quality backlinks from authority sites are a fundamental part of all good SEO strategies. In this article, I will share with you my best strategies for building backlinks even in 2020 and 2021.

Before we jump in, let’s briefly discuss what an authority site is.

What is an authority site

A authority website is a very high quality website that is respected by knowledgeable people in its industry. It is a website with such good content and makes the site so useful that people are really glad they landed on it and want to share it with their friends.

This is usually attributed to high domain and page authority as well as lots of links to the site.

But that leaves us a bit on the side of the chicken or the egg. To become an authority site you need to get backlinks, but to get backlinks you need to become an authority. So how are you going to do this?

Create backlinks like a brand new website

I’ll use an example so we’re all on the same page. Let’s build an authority site on unicorns. Why unicorns you ask? Well, for one thing, there really isn’t any authority on unicorns. As they are made up of creatures.

Second, because if I can create an authority site for unicorns, you can definitely become an authority in your field.

Looking at the domain and page authority of the site, I’m brand new.

This unicorn life domain and start page authority.

Create content worthy of backlinks

What is backlink-worthy content? A good metric that I like to use is Google’s Rich Snippet content. Whenever you search in Google, the little drop-down menu with similar questions or queries are rich snippets.

These are frequently asked questions for various search terms and a good starting point when creating content.

In our case, I took the keyword unicorn horn and created an article answering all the questions that came up.

  • What is a unicorn horn called?
  • What is a unicorn horn made of?
  • Can a unicorn horn grow back?
  • What magical powers does he have?

Writing direct answers to each of these questions means the likelihood of getting a rich snippet is high. If I win a Rich Snippet, I’m likely to get the traffic and as such get backlinks when other articles are created and need a source.

The second way to create backlink-worthy content is to invest in visual content.

My infographic strategy

Infographics make great shareable content, and if you add an embed code at the bottom, you make it easy for someone else to post the infographic on their site. That said, infographics can be extremely expensive to design and create.

There are sites that allow you to build your own infographic like Pictochart which I have used in the past. The problem with these tools is that you have to be somewhat proficient and creative.

Personally, I’m one of the worst graphic designers in the world. I just don’t have an eye for design.

What I did instead was I went to Fiverr and for $15 someone made me an infographic.

I gave him the name of the infographic, 10 fun facts about winged unicorns, and the 10 data points.

What I picked up I posted at the bottom of this article: https://thisunicornlife.com/what-is-a-unicorn-with-wings-called/

From there, I created a list of all the infographic submission sites that I could also submit.

  1. https://infographicplaza.com/submit-infographics/
  2. https://lkrllc.com/submit-infographics/
  3. https://galleryr.org/submit-an-infographic/
  4. https://visual.ly/
  5. https://www.infographicreviews.com/review-my-infographic/
  6. http://www.infographicsshowcase.com/submit/
  7. https://www.infographicbee.com/
  8. http://www.infographaholic.com/
  9. https://www.dailyinfographic.com/
  10. https://coolinfographics.com/
  11. https://ilovecharts.tumblr.com/
  12. https://infographiclabs.com/
  13. https://www.newsilike.in/submit-infographic/
  14. https://infographicjournal.com/
  15. https://graphs.net/submit/

I’m sure this is not a complete list and if you know more please leave a comment.

I submitted the infographic to these sites and also posted it on Pinterest. Some of these sites have already started linking to my website. Which goes to show that infographics are a great way to build backlinks.

Become an authority in a space

How to become an authority in your space? Press and lots of it. You may be the smartest person in your space, but if no one knows you, there’s no point. You can also be a little smart and have great press and go really far.

How do you get the press?

Become an invaluable resource for journalists with HARO.

Haro is the secret weapon that most people in the press don’t want you to know about, because that’s how they put you in the limelight. You pay them thousands of dollars and they connect you with potential press opportunities.

Yet you can sign up for HARO for free and get the same results. Besides getting free press, it’s an easy way to build backlinks from high authority sites.

Build backlinks through guest contribution

All the major authority sites create tons of content. For example The Washington Post publishes over 1,200 pieces of content per day. That’s a crazy amount of content to create. The only way for a business to create this amount of content is if they have a team of paid and unpaid content creators.

Guest contribution is a way to join this team and post content. Generally, guest contribution is a free venture, but there are opportunities for paid guest contribution.

If you want to know how to reach out and become a guest contributor, check out this small business trends article and steal my pitch template.

Contact and start contributing to all the authority sites you can. There are so many benefits it’s crazy.

What does it all look like in the end?

Building an authority site with lots of backlinks takes time. Search engine optimization isn’t something you do once, it’s a process that takes months. That said, you can start seeing results relatively quickly.

I’ve been working on growing This Unicorn Life for only four weeks. During this period, my domain and page authority are already starting to grow.

While not huge, it’s a massive change for just a few weeks of effort. Not only that, my Google Webmasters Tools show much greater growth. When I started I had a few backlinks from Pinterest and that was about it.

Until now:

Reddit Generating 4k+ backlinks and starting to rank in some of the places I contribute. Reddit backlinks are generally not dofollow, like most social media links are not. That said, having lots of healthy links from an authority site is always helpful.

All in all, building a high authority site and generating backlinks is a process that almost anyone can do. You need to have the right strategy in place and be patient with the results. That said, there are many ways to achieve these results and better. What are your top tips for generating backlinks to your authority site?


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