35 Free and Simple SEO Tools That Actually Work (2019 Edition)

The struggle of choosing the right SEO tool is real, especially if SEO isn’t something you’re too familiar with, but still want to reap the benefits.

And you definitely want to reap the benefits. While product discovery through social media is on the rise, search remains the primary platform of choice, with the majority of consumers still turning to Google to find relevant information.

So which SEO tool is right for you and will give you the information you need to improve your search rankings?

In this article, I have compiled a list of 35 real SEO tools for 2019, all of which are free, freemium or offer a free trial option.

Each tool has its own advantages and disadvantages and will help you improve your performance. Take a look at the list below, separated by SEO function, there are sure to be at least a few that will catch your interest.

Troubleshoot technical issues

First, website health is the cornerstone of SEO efforts. Therefore, performing a 360 degree technical diagnosis should, ideally, come before everything else.

WebSite Auditor is a great tool for detecting blind spots that can lead to poor performance in search results. The free version of WebSite Auditor lets you analyze up to 500 URLs, calculating overall website statistics along the way.

With this tool, you can spot indexing and crawling pitfalls, examine link structure, perform in-depth on-page SEO audits, master content optimization – the list goes on.

You can also follow the instructions built into the WebSite Auditor app to work your way to a higher optimization score. It won’t be long before you notice an improvement in SERP performance as well.

Other tools to try

Merkle tools focus on the individual aspects of technical SEO, and XML-Sitemaps.com creates excellent sitemaps. You can also check HTTP headers and redirects with Redirect Path, or run a full audit with Ryte. For smaller websites, Raven is also worth considering.

Check website performance

It’s been over a year since page speed became a mobile ranking factor. This means that usability is important for both desktop and mobile search results. So you need to make sure that your website works well on all devices.

Google’s PageSpeed ​​Insights will check your site’s load times on desktop and mobile. Simply enter the URL you want to analyze and the tool will provide you with a performance score: 90 or more is assigned to fast pages, 50 or less to slow pages. Anything in between is considered average performance.

PageSpeed ​​Insights also provides tips on how you can improve, so you know exactly what to tackle first.

Other tools to try

You can use Pingdom’s free trial for detailed performance information and troubleshooting suggestions. Alternatively, you can use GTmetrix for a quick summary of key speed indicators.

Access data from search results

It’s one thing to work on your website’s performance from the inside out, and another to make sure it’s visible to search engines.

Google Search Console is where SEO begins because it lets you see your website through the eyes of the search engine. You can verify that your pages are findable, crawlable, indexed and re-indexed if necessary. You can also monitor error reports, pull traffic and backlinks data, and a range of other invaluable information.

Search Console is just as essential for marketers as it is for SEOs – used in combination with other Google tools, it helps you fine-tune marketing analysis by covering all the bases of your Google search performance.

Other tools to try

Stay Google without penalty – or at least alerted – with Panguin Tool. For other search engines, you can use their respective tools, like Bing Webmaster Tools.

Improve your keyword game

Any SEO expert will tell you that good keywords are like gold dust. Luckily, there are plenty of toolkits out there to help you not only search for that gold, but also get it.

Google Ads Keyword Planner is irreplaceable for keyword research and in-depth analysis. The tool allows you to spot new keyword opportunities and measure their potential, so you can select the ones that will bring you the most traffic.

For bulk keyword search, you can enter up to 10 seed keywords and get a list of suggestions for the specified country and language. Pay close attention to the number of searches over time, competition, and suggested bid estimates — all of which will help you narrow down the list of keywords to target.

Other tools to try

Grab Mangools KWFinder free trial to search by keyword or seed domain. You can also explore the Keyword Tool’s auto-complete options, depending on the platform you’re optimizing for.

Track leaderboards across locations

Rank tracking is an essential part of SEO, but the problem is that search results are highly personalized and therefore difficult to use unless you have a complete picture of your rankings in all the placements you are targeting.

Using a tool like Rank Tracker allows you to automate the work – you can measure your search success across many search engines – desktop and mobile – with specified locations down to a mailing address.

Rank Tracker covers both organic and paid search results, giving you an idea of ​​where to aim for consistent “local pack” coverage.

Other tools to try

SE Ranking, SERPs, Whitespark and similar tools all offer free trial options. There are a wide variety of toolkits to choose from, so keep experimenting to find the feature that best suits your needs.

Perfect your content

On-page optimization doesn’t stop at making sure your pages are technically optimized and contain the right keywords. You also need to look for that delicate balance between keyword quality and frequency.

Yoast SEO is the go-to option for WordPress websites – just install the plugin and have your content analyzed for keyword density and optimal placement on pages. Yoast will also highlight duplicate content issues and readability issues, helping you navigate your way to perfectly optimized content.

You can also go a step further and use Yoast SEO to add schema.org code, preview your pages as Google search results, edit robots.txt and .htaccess files, and generate sitemaps.

Other tools to try

You can check your keyword density with SEObook’s Keyword Density Analyzer. You can also use Copyscape for a full plagiarism audit, or turn to Siteliner or Hive Digital to uncover internal duplicate content issues.

Sort your backlink profile

Developing a backlink profile is impossible without understanding it first. With many backlink data sources available, it is also important to find reliable ones and combine them wisely.

My personal favorite is SEO SpyGlass – this tool is powered by the latest and fastest growing backlinks database which only guarantees relevant results.

The free version of SEO SpyGlass lets you collect up to 1,100 backlinks per website, pulling ranking factors for each backlink. You can complete your backlink audit by connecting Google Search Console and Google Analytics, also fetching backlinks from there.

Other tools to try

You can check out MonitorBacklinks free trial option. LinkMiner also offers a 10-day trial.

Finding Link Leads

Now that you have an overview of your backlink profile, it’s time to flesh it out by building quality backlinks.

A tool like LinkAssistant delivers hundreds of backlink opportunities in no time – all you need to do is choose a lead-finding method (or configure your own), enter your keywords, specify a search and then retrieve the contact details of potential link partners.

Along with contact details, LinkAssistant displays key statistics to help you gauge the value of potential links. You can then use one of its built-in email templates to contact link partners directly from the app.

Other tools to try

BuzzStream offers a free trial to test out all of its subscription plans. Tools like Link Prospector and Ontolo don’t have a free trial option, but they do offer a 30-day money-back guarantee.

Measure and increase website traffic

Knowing the specifics of where your audience is coming from and how they interact with your content is one of the most valuable insights a marketer can get.

For all things website traffic, you can refer to Google Analytics – the tool is the ultimate data source for user behavior insights.

To monitor current data, refer to the real-time report – it provides a continuous overview of user activity, with all information updated as it happens.

Other tools to try

You can use the free Alexa website traffic stats tool to get a quick overview of traffic. For competitive intelligence and more detailed audience profiling, check out SimilarWeb or Quantcast.

Final Thoughts

SEO is very technical and constantly changing, which makes it difficult to stay on top. Ranking signals come and go, search engines keep refining their algorithms, and the competition keeps growing. All that to say, it’s tough out there for even the most savvy SEOs, let alone marketers.

But with the right toolkit, even the smallest efforts will start to pay off. Start exploring with the tools that cost you nothing, but still do the job brilliantly. In this way, you will be able to improve your results, at the cost of your time only.

By testing a tool from each category listed above, you will cover all the main aspects of SEO. From there, it’s only a matter of time and consistency before your efforts begin to bear more significant fruit.

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