5 benefits of backlinks besides SEO

High-quality backlinks are a major part of Google’s algorithm and they will continue to be, as they can be the deciding factor that pushes a website to the top of search results. While link building efforts are made solely for search engine optimization purposes, they are beneficial for several other reasons.

Google constantly rolls out new updates and data refreshes to penalize low-quality websites that use spammy link building techniques to manipulate search results. When building links, a rule of thumb is to ask yourself, “What would Google say if they did a manual check and saw this link?”

Would they see it as non-spam and something that actually adds value to the content?

Would they feel like it wasn’t over-optimized anchor text?

Not only does this help you avoid potential penalty issues, but it also helps ensure that your links will provide value to you in other ways in case Google wakes up one day and decides not to reward links. High quality. Few people think about the benefits of link building outside of SEO benefits. Here are five additional benefits that high-quality links can provide.

1. Build your brand authority

Sure, getting links from popular websites is great for your SEO efforts, but they also help build your brand authority. In the same way that Google sees these links as a good indication that your website provides useful information, consumers see them as a good indication that your brand is one they should be interested in.

So while high-quality links on popular websites will greatly benefit your SEO, they will also help attract consumers to your brand simply by association. It also helps showcase your business as a source of information within your industry, and can even result in websites linking to your content, giving you natural backlinks, which Google loves.

2. Generate stable referral traffic on autopilot

Not all website traffic comes from searching Google, Yahoo, Bing, or any other search engine. Referral traffic also makes up a large percentage of all traffic, meaning people click on links within content and are redirected to related content.

High-quality links on sites with lots of traffic will not only help your SEO, but they can also drive targeted traffic to your website around the clock. Just one link on a popular website can keep driving traffic to your website for years. The nice thing about referral traffic is that it’s highly targeted. Just think about how much money is spent on paid search. Some companies have extremely high CPCs, so each referral click drives high-quality traffic with no associated cost per click. If you currently have a company that handles your link building, use these tips for evaluating your SEO agency.

3. Long Term Directory and Resource Links

The internet is a great source of data that will continue to grow and will always be there to access information. If you get high quality links from reputable directories and other resource websites, it can help drive traffic to your website for years to come.

Imagine if your business was selling “blue widgets” and you got a link on a directory of all blue widget makers. For years, consumers searching online for blue widgets will come in contact with your link and click on it, land on your website and convert into sales. Links like these can continue to attract visitors years later.

4. Create new relationships

When someone reads good content and sees a backlink pointing to the source or creator, chances are they will click on the link to find out more about who or what is responsible for what they came from. enjoy.

This can lead to that person joining your newsletter or taking some other measurable action on your website. They can log in and follow your social media profiles or read your blog and then bookmark it or subscribe to your RSS feed. A simple link can bring a business and consumer together without the help of search engine rankings.

5. Exposure and brand recognition

When someone reads content online, they can quickly identify visible links in the content. When a consumer sees your brand name linked to quality content, they begin to associate your business with the particular topic(s) they see your brand name linked to.

The days of spammy anchor text links are long gone, and brand name anchor text is now a solid choice for safe link building. If you want to make sure your SEO campaign is safe, be sure to check out these spammy SEO strategies to avoid.

When someone reads the content you created and sees your brand name anchor text, they will do one of two things. Either they click the link and visit your website, or they register your brand name with the content they read. Even if they don’t immediately visit your site, they will now start associating with your business about the content. This can lead to website visits and subsequent brand interaction.

The primary goal of a link building campaign will always be to improve a website’s organic position, but that doesn’t mean it should be the only factor to use when evaluating website performance. link building effort.

What if the rankings were slowly improving, but meanwhile the referral traffic was driving a large amount of traffic that turned into sales. That would be considered a successful link building effort, right? Of course it would! So while organic search rankings will remain the top priority, remember to take these five other benefits into consideration when evaluating your link building efforts.

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