5 low-budget ways to build more backlinks

Do you want to create backlinks without breaking the bank?

Boosting your domain authority by getting backlinks is something you should do deliberately.

It is true that your main goal should be to create quality content to be picked up by search engines. But search engines use a number of factors to decide whether to rank a website or page for specific queries. One of these factors is domain authority.

Domain authority reflects your website’s authority for a specific topic. When a website is linked to other websites, it implies that the first site in this situation must be reliable and authoritative.

However, it is not enough to get backlinks from different sources. The quality of backlinks matters too. For example, if you are creating a blog post that provides information on gardening best practices, it is important to get backlinks from other websites in the same field. If a random website teaches people how to trade currencies, that link will be of low value. Or worse, it can penalize you by Google because it may think you are using unethical means to get more backlinks.

Building backlinks doesn’t have to be an expensive activity. In this article, you will find affordable and effective ways to build your backlinks.

Join communities of startups and entrepreneurs

There are many websites online that support entrepreneurs in different ways. Platforms like Entrepreneur and Young Entrepreneur Council help new business owners connect with each other. They provide access to resources and they also have the ability for you to create information guest posts.

You can submit posts between 500 and 1000 words and share your unique perspective and experience to help your peers.

Joining YEC gives you and your brand exposure through top publications

These are websites with high domain ratings. You will get a link in your author bio field for your business website. And in this way, you will slowly but efficiently build links between high domain authority websites and your own.

Remember, your goal should be to create useful content for your peers. And don’t write promotional material around your own brand.

Add a useful tool to your website

This suggestion comes from a helpful article by famed marketer Neil Patel. If you offer a unique and useful tool on your website, you have a surefire way to get other people to link to your website.

An example of a tool could be a calculator, content analyzer, or anything that takes a complicated task and makes it easy for users to get the help they need for free.

There are many ways to create such a tool, but if you don’t have the technical skills to create one, you can buy one cheaply from a plugin market.

To create a calculator, all you need is a form tool with advanced features. Formidable shapes is one such plugin that will help you create calculators for your WordPress website.

Calculator templates you can use with Formidable Forms

Create an infographic

Infographics are images that represent complex data in an attractive way. Well-made infographics are very interesting for people because they provide useful content. And they convert complex information into bite-sized facts and images.

An infographic is highly related. Adding one that is useful to your audience will not only drive more traffic, it will also get you more backlinks.

The first step to creating an infographic is to do your research. Identify interesting topics and key issues in your field. Then start compiling information from various sources.

Work with a design tool to create your infographic. Currently, using colors that match your brand in your infographic will help make your brand more memorable.

You don’t just have to present factual data in an infographic, you can also create guides using the same format.

Add your infographic to your website and actively promote it. Be sure to create a call to action asking people to share it. If it’s done well and helps people, you should see a number of backlinks to your post over time.

Create a statistics article

A stats post is a blog post or post that lists factual information around a topic. Creating a stats article is challenging but worthwhile because you’ll be giving your audience vital information backed by real research.

Once you have built a list of important statistical information, then you need to organize it for best effect. For example, here is an image of a statistics article built around the use of forms on websites. It becomes clear that organizing and presenting statistics gives people practical ideas on how to improve their marketing efforts in different areas.

A highly related statistics article

Work with affordable tools

There are amazing tools in the industry that provide you with in-depth SEO insights that can dramatically boost your SEO.

However, just as they are fun to work with, they are also extremely expensive for someone starting small. But that doesn’t mean you have to spend on expensive tools or never use SEO platforms.

There are several free and inexpensive alternatives that you can work with. Look for free SEO tools online or use the WordPress SEO plugins that allow the process of optimizing your website to happen from your dashboard itself.

Tools like AnswerThePublic, Google’s Ad Manager Dashboard, SmallSEOTools, and many more are great platforms you can use.

Some research and testing SEO platforms for small business will help you get enough data to create relevant content and drive traffic.

To you

The process of building backlinks can take considerable time and effort. But seeing how improving your domain authority can grow your business is something worth looking into.

In this article, I’ve shared a few ways small businesses and individuals can increase their backlinks in a completely ethical way.

Work on these different strategies and you will see a steady increase in backlinks. And be sure to use an SEO tool to help you track your business growth and progress.

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