7 Ways to Earn More Backlinks in 2020

Here’s the thing – in order to get more traffic to your website, you need to improve your search engine rankings. One way to rank well, and subsequently drive more organic traffic, is to get backlinks from credible websites in your industry.

But getting backlinks from reputable publications and e-commerce companies can take a lot of time and painstaking effort. Success often involves networking, content marketing, and using the right tools.

Looking to diversify your backlink profile in 2020? If so, here are some tips on how you can get more hyperlinks pointing to your site.

1. Create Link Digest Posts

Link digest posts, which feature the opinions of industry experts, can drive a ton of traffic, and for good reason.

We are all looking for ideas and expert advice to help us succeed in our hobbies, careers and/or business endeavors, and by providing a compilation of advice and then posting it on your site, you are presenting useful information for your audience, and additional promotion for the people you include. An added benefit of posting digest posts is that the experts you feature often re-share, and even link to the post from their own sites, adding valuable signals to your page.

But even if you don’t have time to create your own review article, getting featured in other people’s or brand’s compilations is probably easier than you think. For example, SEMrush asks for expert opinions via his Twitter chat #SEMrushchat, which takes place every Wednesday. Participants who join the conversation are often featured in SEMrush’s blog posts and/or retweeted on their Twitter page.

Getting featured in link summary posts is an easy way to help you get a backlink from a reputable site, improve your visibility, and build brand awareness. A good tip is to find publications in your industry that create digest posts and start following them to identify potential opportunities.

2. Giving interviews

When it comes to getting press for your business, it will always be better to get published on more sites. But getting exclusive promotions often takes a lot of time and money.

One way forward is to get in touch with journalists by HARO (Help a journalist get out). HARO is a free service that connects users with journalists seeking sources for their upcoming stories. Rather than having to search for relevant journalists yourself, you will be presented with a list of opportunities – all you have to do is answer their questions for a chance to be featured and get a mention or a link back to your website.

Some of the media that use HARO are The New York Times, Mashable, TIME, and Reuters, among many others.

3. Guest Blogging

Guest blogging can be a great way to build backlinks – but that’s often easier said than done.

You might find it hard to post guest posts on reputable sites because they get a ton of requests. And even if you submit a good topic, you can wait months for a response from the site’s editorial staff, as they manage their different priorities.

Instead of sending pitches that will go unanswered, another option to consider is connecting with qualified writers on Linkable. The platform claims to have a stable of elite authors with excellent portfolios, people who have already been published on many top sites including Forbes, Entrepreneur and The Huffington Post.

Using these established writers will make your pitch more engaging, increasing the likelihood of getting published.

You can post a project on Link-able, describing your website and your backlink needs. Authors who write about similar topics and industries can then send you applications offering to build relevant links.

Since these writers already have connections, they can better connect with editors and get guest posts published on your behalf.

4. Connect with customers

You don’t necessarily have to look too far to get reputable backlinks. You can also connect with clients who have well-established websites and digital presences, and get guest posts published on their blogs.

Not only will this help you get backlinks from their website(s), but they will also get free, quality content in return. It’s a win for both parties.

5. Publish case studies and industry statistics

Rather than building backlinks by going to websites, you can also make the links come to you instead.

Keep in mind that content creators often link to research-based statistics and case studies. If one of your blog posts is great and full of original ideas based on data, you are more and more likely to get other people to come back to it. This is why creating case studies can help you gain visibility in your niche and provide more backlink opportunities.

For example, Brian Dean gained fame in the marketing industry by creating case studies and posting actionable content on his blog. He used the ‘skyscraper technique‘ to increase their search traffic by 110% in just four days.

The skyscraper technique involves a three-step process:

  1. Finding link-worthy content
  2. Make it even better
  3. Reach the right people

Dean’s posts often feature screenshots and step-by-step instructions, so readers can replicate his tactics for themselves. It also adds relevant statistics so that industry experts can relate to the studies cited in the post.

Using this technique, one of Dean’s blog posts led to over 300,000 referring visitors to its website.

6. Monitor your competitors

You should also consider monitoring your competitors’ mentions in forums and social media.

While you can easily track your competitor’s mentions on Twitter, you can use tools like Mention to receive notifications about broader online conversations.

If a customer has a question about your competitor’s product, you can answer it first and use this opportunity to promote your products instead. This technique will help you get potential customers to consider your product and also increase your chances of earning backlinks.

7. Connect with experts on Facebook groups

There are Facebook groups for everything, so you’ll find at least a few related to your business.

You can join Facebook groups in your niche or industry to connect with bloggers and marketers.

And while you can reach out to these people through Facebook posts or messages, don’t limit yourself. Add value to the group by sharing relevant industry trends and ideas. You can even share your own content, but always make sure it’s highly relevant to your audience.

By connecting with marketers or industry professionals, you may have the opportunity to get more backlinks and expand your customer base.


When you’re constantly looking for backlinks and constantly waiting for answers, it’s easy to feel hopeless. However, there are ways to generate backlinks by trying strategies like this that most marketers simply don’t use.

Instead of blindly going to websites, create quality content that people will want to connect to. Rather than creating promotional blog posts, seek out interview opportunities and participate in link digest articles. Keep trying and you’ll eventually start to see increases in your backlink profile – and SEO benefits as a result.

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