Are backlinks dead? No, especially for local businesses

For small businesses, search engine optimization (SEO) can be a difficult digital marketing task. While most SEO experts agree that there are a lot of ranking signals out there, links aren’t dead yet according to a infographic created by DIRJOURNAL.

A good link remains an important element for the construction of your website. To rank websites, businesses need links – high quality links. But surprisingly, 94% of websites don’t even have a single external backlink.

There are many ways for your business website to get links, but not all links are equally effective. Here, quality pays off in the long run, and there are big differences in link elements that make some links more valuable than others. This includes anchor text, URL factors, clickability, and whether it’s tracking links or not.

Links still matter

Links help Google associate your website with other niche concepts and attributes. According to SEMrush, four of the top eight ranking factors relate to linking signals. These include total referring domains, total backlinks, total referring IPS, and total tracking backlinks. On average, Google’s top organic search result has 3.8x more backlinks and 3.2x more referring domains.

Linking alone does not guarantee success. Link building and technical optimization are the best combinations for effective SEO tasks. Another non-link related SEO strategy includes direct site visits, length of time visitors stay on site, pages per session, and bounce rates.

How to Create a Better Link Profile

A good link profile requires three key elements: trust, diversity and relevance. Creating quality content can help provide these elements. Long content can help get 77% more links to your website than short articles. The lure of social media notoriety doesn’t always get you the results you want. Sharing your content across multiple platforms is only effective if your strategy also incorporates link building.

Familiarity matters more, high ranking sites need about four times more referring domains for popular keywords than for less common keywords. Your content should also help provide answers to common questions visitors are looking for. Try to develop ‘Why…? messages, ‘What…?’ publications and infographics get more than a quarter (26%) more links than videos and how-to guides.


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