Are lost backlinks permanently lost?

SEO experts often recommend backlink building as one of the most reliable strategies for improving your long-term results. With more authoritative backlinks in place and more authoritative backlinks, your domain authority and page authority will increase to ultimately help you rank higher in search engine results pages (SERPs).

As optimization professionals, it is easy for us to consider backlinks as permanent assets. As long as they remain in place, and as long as Google continues to recognize them, they will continue to provide authority benefits (as well as brand visibility, referral traffic, and other secondary benefits).

Related: SEO is not just about link building. Don’t overlook these expert strategies.

But the reality is, backlinks are not necessarily permanent. There are several ways to “lose” a backlink, causing it to be removed from your backlink profile altogether.

Are these lost backlinks gone for good? Or is there a way to get them back?

What is a lost backlink?

Let’s talk about the types of lost backlinks that exist.

Generally, I see them in two different forms:

  • Broken links. Broken links are links that are still visible to users but no longer work as expected. When a user clicks on the link, they are taken to a 404 error page or something similar. There are several reasons why this could happen. For example, you could have deleted the page or made it private. You may have moved the page to a new URL. You may also be experiencing some technical issues on your website, preventing many of your pages from loading as expected. The point is, something is wrong or different with your site – and it’s preventing people (and Google bots) from using the link properly.
  • Links deleted or modified. Your links may also be lost if they are deleted or modified from your offsite content. After publication, a publisher may choose to remove a link pointing to your website for a number of reasons, including quality issues, relevance issues, or publisher policy regarding such links.

Backlink profile analysis

The good news is that it is possible to recover most of your lost backlinks. However, to do this effectively, you must first understand which links are lost.

The best way to do this is to perform a backlink profile analysis. Using a backlink checker tool, you can quickly generate a list of all the links currently pointing to your website, including the specific pages those links point to and the referring domains hosting those links. Depending on the tool you use, you will probably be able to generate a list of all the links that are currently not working as expected.

To find out which of your links have been deleted, you will need to cross-reference your existing list of permanent links with the links you have created in the past.

Fix broken links

Once you’ve identified broken links, you can use one of several strategies to fix them:

  • Restore an old page/URL. One option is to restore the old page or restore the old URL of this old page. This simple override method is quick and easy, especially if you still have access to the old content that lived here.
  • Set up a 301 redirect. If you’ve moved content to a new URL and want to keep that new URL, your best bet is probably set up a 301 redirect. 301 redirects are perfectly fine with Google and other search engines, and they can help you retain the authority and traffic you once enjoyed.
  • Correct any errors in the existing link. Is there a problem with the URL as it exists in your current content? If so, contact the publisher or webmaster and let them know so they can correct the link.
  • Update the link to a new target. Another option is to replace the broken link with a new link pointing to a new destination. Again, you will need to contact the publisher or webmaster to have this change implemented.

Replacing Deleted or Modified Links

If you notice deleted or modified links, here are your best options:

  • Ask for more information. If you believe your link was removed due to quality or relevance issues, request more information about why the link was removed. This might give you a path to follow to replace the link, but at a minimum you should come away with greater context and a better understanding of the types of links this publisher will accept.
  • Request a replacement (if applicable). If it’s a relevance issue, consider recommending a replacement link for the article. Is there better, more relevant content that you can target?
  • Find another publisher. If that doesn’t work, you might consider removing the article and republishing it with another publisher.

Should you just create new links?

Restoring lost links can take a long time, especially if you have several problematic links to solve. In many cases, it just won’t be worth it; after hours of analyzing and petitioning editors, you may still end up with a lost link. For this reason, it’s often better to simply create a new link rather than replace an old one, but it depends on your goals and your situation.

Related: Like most people, are you spending too much on a website?

It’s safe for everything search engine marketing specialist to stay on top of links that break or are removed, for various reasons. And in many cases it is not only possible but useful to restore or replace these lost links. That said, sometimes it’s best to let go of those lost ties and focus your efforts on more positive and effective pursuits.

Mid-cap stocks are defined as those of companies with a market capitalization (market capitalization) between $2 billion and $10 billion. This is a class of shares that can offer solid growth and value. However, mid-cap stocks can be overlooked by even the most seasoned investors.

One of the benefits of owning mid-cap stocks is diversification. Large-cap stocks can dampen a lot of market volatility, but they can also limit upside growth. Small-cap stocks can offer strong growth potential, but they may not be a good choice for investors with low risk tolerance. On the other hand, good mid-cap stocks can be an alternative to Goldilocks.

In this presentation, we analyze seven mid-cap stocks that show a good mix of growth and value. Stocks cover a variety of sectors and there are stocks for investors of all styles.

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