Backlinks are still essential | SprayFoam News

Related domains

Backlinks attached to a reputable site relating to a relevant industry are invaluable. Therefore, the quality, not the quantity, of a backlink is crucial. The domain pointing to a site should be applicable to the content a business has on its site.

The importance of links to news sites

News sites, such as, known for their high-quality content, are the perfect place for backlinks to a company’s site. These trusted information sites will provide subliminal trust in a company’s site to which it is linked. This trust is invaluable, with these backlinks helping to build the authenticity of a company’s website and gain brand trust as well. Having a business relationship with these reputable industry information sites, such as for the SPF industry, will increase a quality referral link to your site. Another valuable way to increase your business’ backlink score is to list your business on these industry-specific sites.

Keywords/anchor text

The anchor text are the keywords and the clickable part of the backlink. This can be a business URL and targeted text, for example: spray foam insulation, energy efficiency, contractor, etc. Using Google as your initial search will direct you to the most frequently searched words in your industry. Analytics software like Google Analytics makes it easy to track backlinks by analyzing information and data on a company’s website.

How many backlinks

There are a number of factors to consider when considering the number of backlinks needed. The first is the degree of competition for the keywords to use on these backlinks? Getting more backlinks than a competitor is not the right approach, but getting higher quality links is essential. Tracking performance in search results for relevant keyword terms, while building links, will help identify any missing content and specific keyword related terms.

How To Get Valuable Backlinks

Not all backlinks are created equal. Quality backlinks take a bit more effort to create. For a good quality backlink to a company’s homepage, remember to:

  • Work with a reputable and industry-relevant website.
  • Established industry news sites with a high level of traffic are a good option.
  • Look for variations of the same phrase or keywords to build quality backlinks.
  • Industry specific content with an embedded backlink is more valuable than a backlink i.e. in a footer.

Trust is built over a period of time and Google is no different from this unspoken rule. Typically older domains, like, which has been a source of information for over 20 years, have gained authority and trust and rank higher than a site that has been online for a few years.

This trust makes Google more likely to pick up backlinks from such an established source.

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