Bad Backlinks – The Enemy of SEO

Backlinks are an important part of SEO as they can promote your website. Links to other websites help increase your popularity, reputation, and most importantly, your Google search rankings. While many backlinks can be helpful, some prove detrimental to your SEO strategy and leave you out of favor with search engines.

In 2012 Google started penalizing any site found with bad backlinks and besides that it can ban your business from Google Adsense. This means that anyone with unethically obtained links through Black Hat SEO tactics such as paid link building, overusing affiliate links and duplicate content to reach the top of Google , now faces a penalty.

Worse, the more bad backlink techniques you use, the harder and more expensive they are to remove. Therefore, not only do they impact your SEO rankings and reputation, but bad backlinks can also seriously hamper your business.

So how do you spot a bad backlink? The easiest way is to ask yourself; “Would I click on this link if I visited this site?” If the answer is no, if the website you’re linking to has a long URL or looks cheap, then that’s not a link you want on your domain.

The main difference between good and bad backlinks is the quality of the website they link to. After all, no business should want referrals from untrusted sources. A good backlink is a link obtained from a genuine, reputable website that has your website listed as Dofollow. A Dofollow is any link that has not been coded in Nofollow, this code is a sign for search engines not to count the link. The absence of Nofollow code automatically makes the link a Dofollow which is excellent for SEO. Google won’t penalize sites it can trust, so it never hurts to be connected to a trusted domain. For this reason, older websites have proven to be more trusted and preferred by Google as opposed to cheap websites or black hat spam.

A reputable website should have great content that is relevant to its specific industry. A site with random and inconsistent articles will be quickly picked up by Google, because it is clear that the site was created only to link to other sites. It becomes a bad backlink.

Businesses should always remember that they cannot fool search engines. Google prefers organic links created by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to prevent Google from thinking your site is spam.

So now you know how to spot bad backlinks and how to avoid them, don’t let them ruin your website or your Google search rankings.


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