Essential SEO Backlink Hacking Tips

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Brian Wallace

Founder @NowSourcing. Contributor @ Hackernoon, Advisor @GoogleSmallBiz, Podcaster, infographics

SEOs agree that although there are a lot of ranking signals for modern search engines and links are not dead. SEMRush lists different link signals as 4 of the top 8 ranking factors in search results. A study by Backlinka found that the average #1 Google search has 3.8x more backlinks and 3.2x more referring domains than #2-#10. Good links will always be essential to boost your startup’s web presence.

Proceed with caution; not all link signals are good. Quality matters. Google penalizes websites that use doorway pages, hidden links, soft affiliates, or other dishonest tricks to increase their site’s ranking without also increasing its quality or relevance. Search engines never want spam to have a positive influence on rankings. Working with spam can damage the reputation of a good site; gathering poor quality links creates a bad neighborhood in the virtual world, tarnishing the reputation of each site caught in the chain.

Look for ways to increase the quality and number of your website’s link signals. Domain age works in a website’s favor; it shows that the website has stood the test of time. Content that answers questions is valuable: posts discussing the “what” or “why” of things get 26% more links than videos and tutorials. Long content gets more shares than short articles. Follow links always rank above NoFollow links because the former guarantees the authority of the linked site.

Tips like these are just places to start. Ultimately what is important is to maintain a high quality website and only provide external backlinks to websites of equal or higher quality. As long as your page and the external backlinks it attracts have good Expertise, Authority, and Trust (EAT), you will be able to climb the search rankings.

In the words of Google itself: “Creating good content pays off. . . the more useful content you have, the greater the chance that someone else will find that content valuable to their readers and create a link. towards this one.

Do you still see the value of links? Check out this visual resource guide for creating links for more information:


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