Expert advice on how to build SEO backlinks like a pro
SEO strategies such as building reputable SEO backlinks are constantly evolving with algorithmic changes.
Whether it be Google, Bing, yahoo, or another search engine, outsmarting their algorithm takes work. You need to stay alert and motivated to stay on top of the constant changes these search engines are bringing to you.
So our marketing guru Chris Parbey sat down with me to talk about his perspective on SEO strategies.
What does it take to build SEO backlinks like a Growth Hacking expert?
A quick recap: what are SEO backlinks?
No SEO strategy is complete without a solid backlink and link action plan. Developing reliable and useful backlinks involves something more than marketing.
But first: what exactly are backlinks and what makes them trustworthy or not?
The definition of a “backlink” is very simple: site A refers to site B and vice versa.
Yes, it really is that simple (as any SEO strategist or marketer can tell you). Search engines, including Google, interpret this relationship as supporting each site.
Think of it as someone who gives you a “vote of confidence” or supports you in a debate. SEO backlinks are the equivalent of that, so it pays to foster digital collaboration and build more backlinks.
However, not all SEO backlinks are created equal.
Read more: How to Boost SEO, SERP Rank and Google Listing with Videos
If a random site ending in “.restaurant” returns you, it might not make as much sense to search engines. Yes Forbes links to your site on multiple pages, this might better reflect your page’s reputation.
Obviously, the more reputable domains link to your page, the more reputable your site seems. When it comes to outsmarting the SERPs, this is an easy and inescapable tactic.
This will not always be the case for every “random” site linked to yours. Just because something isn’t Business Insider or doesn’t end in “.com” doesn’t mean it’s disreputable.
Domain authority is the underlying strength that determines the true power of a backlink.
What Determines Domain Authority and How It Affects SEO Backlinks
Contrary to popular belief, “domain authority” is not a Google ranking factor. This is a metric created by MOZ to determine the likelihood of a site ranking higher on the SERP.
Think of it as a credit score where all of your credit types add up to form a number. Just like with credit scores, there is an ideal range of scores you want.
Perfect is absolutely ideal, but let’s be real about our goals here folks.
Usually places like Moz rate the domain authority on a logarithmic scale of 100 points. It takes into account the popularity of the site as well as the number of high-quality links to external sites.
You can already see how integral backlinks are to establishing domain authority.
Of course, you shouldn’t confuse domain authority with page authority, which some people do. Domain authority involves measuring how strong an entire domain is in ranking. Page authority, as one might guess, involves deciphering the strength of singular pages.
Both are important, but in the interest of building SEO backlinks, we’ll focus on domain authority.
How can you leverage your contacts and content to build connections and increase your visibility?
Advice from a bold expert
Our resident marketing expert, Chris Parbey, took the time to sit down with me. As an expert on the subject, I asked him to explain his process.
How does link building work and what are some of its favorite strategies?
Even better, I asked him what his overall vision of link building was, as an ecosystem. Overall, the message was clear: you need to develop and cultivate relationships.
Whether it’s a new web page or an established outlet, we all need each other.
While Chris mentioned several tools you can use in your backlink journey, he touched on a few topics. As part of relationship building, Chris highlighted a few strategies:
- Use tried and true tactics exemplified by SEO experts like Neil Patel
- Invest some time researching “resource pages” on various sites
- Identify link building opportunities such as broken links
- Don’t be afraid to reach out to people
- Guest posting is your best friend
Just like many things these days, information is easily found on the internet with SEO strategies. This includes SEO backlinks resources from MozNeil Patel/fast growing, and others. Doing your homework matters a lot in this case.
“Target people who shared your content even if they didn’t link back.”
I could figure out how most of the balls on the list above would play. My background in social media, brand building and small business solutions prepared me for this.
What we need to know is: what about resource pages and broken links?
Chris was kind enough to enlighten me on the hidden paths of SEO backlinks.
Leverage current relationships and even acquaintances
Resource pages serve as lists of resources that users can browse and use. As such, working your way to one means link building opportunities.
You can join someone else and they can join yours for a mutually beneficial relationship.
Broken links, however, are never good, so they’re an easy “in” for building backlinks. All you have to do is contact someone with an alternate link.
If you approach it in a professional and casual manner, you can network and bond in one fell swoop.
But what about the quote from earlier? Why contact someone if they haven’t already connected with you?
Well, if they shared your content, why wouldn’t you?
While it’s helpful to network with people who already relate to you, there’s more you can do.
By connecting with people who share your content on social media, you can expand your audience and visibility. The worst that can happen is that they say “No”.
While guest posting isn’t a new tactic, Chris made me realize the importance of it.
You can build your own digital reputation as well as your site’s backlinks with guest posting. He used Neil Patel and his Forbes contributions as a key example.
By collaborating with a well-established domain, Patel has strengthened its own digital influence. After all, you can link to your own site in every guest post you make.
It adds up over time.
What tools do you need to build SEO backlinks?
I’m going to keep this part short and sweet. You will need the following tools to build backlinks:
- Ahrefs: This tool is MANDATORY. You get a full suite of tools like a site explorer, crawl report, and more. You can also track competitors’ backlinks and follow their lead while contacting them for a potential backlink.
- Moz open site explorer: This tool allows you to identify link building opportunities, broken links and find your backlinks
- Detox link: This tool does what it says – helps clean up your site by removing unwanted or toxic links. There is no free option, just FYI
- Google webmaster tools: it’s not the best, but it’s free, accurate and quite complete. Besides, it’s Google
- BuzzSumo: This tool allows you to see what type of content works best. It also brings you closer to finding influencers to promote the content
- SEMrush: This tool considers itself as an “all-in-one” tool. While you may want to use others, this one allows for deep link analysis, backlink geolocation, referring domain authority checks, and more.
There are certainly many more tools for building and managing backlinks. But that will have to wait for another article.
Like most things in life, backlinks depend on relationships
You can see a clear trend in the advice Chris gave me for this article.
As with social media, business relationships, or any other relationship, you need to cultivate it. It means working, reaching out and dealing with rejection.
Yeah – that’s not a word we like to be comfortable with, but we need it in our lexicon.
But a “No” in a case does not mean that this resource will always reject you. Give it time, build MORE backlinks, then try again later.
In the meantime, woo current resources and connections with a conversation.
Send a “thank you!” for people sharing your content. Congratulate them on new milestones for their brand or website.
Basically… keep going with them.
It seems kitsch to think of a website as a “backlink garden”. But that’s right, isn’t it? Cultivating current backlinks can produce more backlinks in the future.
The only difference is that the backlinks are the flowers; the people responsible for it are the roots. And we all know that the roots are the life force and what needs the most care.
Part of a larger, more comprehensive SEO strategy
As any SEO strategist worth their salt knows, link building is just a cog in the machine. Neil Patel talks about some key strategies in the video above.
Our guy Chris knows a thing or two about this; he does it for a living. There are so many other strategies and methods to increase visibility and “hack” the SERPs, but SEO backlinks are definitely a great place to start.
If you’ve just started a new website or need a refresh, SEO backlinks are still one of the best tools in your digital arsenal. Here’s one last pro tip: adopt the linkbait of my marketing cohorts.
It’s not as “sleazy” as it sounds.