How to Diversify Your Link Building Profile
A link remains one of the most powerful ranking signals for search engines. Links play an important role in determining which pages search engines will show in their results. For this reason, Google is investing in improving its link analysis, such as Penguin 4.0.
Specifically, Google is constantly experimenting and testing its search results. Thus, it would be better to diversify your link profile to create a robust backlink profile that can withstand search engine adjustments.
But how would you do that? In this article, you will learn how to diversify your link building profile. But first, let’s define and explain its meaning.
What is link diversity and why is it important?
Your website receives a backlink when another website links to it. A diverse link portfolio refers to high-quality backlinks obtained from various web sources.
You can boost your off-page SEO and increase traffic to your website by building backlinks. However, the source of these links determines their impact on your Google search ranking.
Although many backlinks from the same sources rarely harm your website, occasional backlinks from new sources will have a much greater impact than frequent ones.
An algorithmic logic is that a website with a wider reach will be more relevant to a wider audience. Whenever other websites link to your content, Google may consider peer review, which improves your domain’s authority and rankings.
Best places to diversify your link portfolio
Consider the following places for various links:
High authority specific niche sites
Getting links from high authority niche websites is the key to success. Getting those links can also be difficult. That’s why you need the GetMention agency to help you get them. Consider these links as your input. As long as you have tasty side dishes and desserts, you won’t need a whole lot of them.
Lower Authority Niche Sites
Although high authority sites are the go-to, low authority sites still have a lot of value if they are in your niche. Quantity is critical here. You won’t gain much from a link. However, a few dozen links from lower authority sites will be noticeable.
Unrelated High Authority Niche Sites
Free backlinks from high authority websites outside your niche are acceptable. Google’s algorithm considers a backlink from a site with high domain authority to be beneficial. But it would be better if you also have links in your niche to balance things out.
Website and blog directories
Website and blog directories won’t give you much link juice, but they’re worth grabbing. These links are easy to grab, free and legal, so why not grab them?
Blog comment sections are not the place to post your last post. However, active participation and commenting on blogs also has its merits. You can occasionally slip in a relevant comment if you do it enough.
Participation in forums
You won’t get a lot of backlinks from forums, but you will get traffic from them. Again, your links should be relevant and not spammy. If you don’t, you risk getting banned.
How to diversify your link portfolio
The different link building tactics sound great, but how do you implement them? Here are some suggestions:
Diversify your methods
Link building tactics usually target specific pages – for example, scholarship link building for scholarship pages and blogger outreach for guest blogs/posts.
You can diversify your link profile by applying different methods of acquiring links to other pages. For each link building tactic to be effective, more than one person must perform each phase. To get better results, you need well-trained link prospectors and outreach specialists.
Develop different link building strategies for different groups
Consider outsourcing the link building process to other companies. If you want to work with a link building agency or team, it will be helpful to consider one or two. You will not only work for different pages (pages dedicated to link building), but you will also use link building techniques.
Because of this, you can diversify the links you receive each month. Therefore, you can assign different pages and have your outsourcing team work on other tactics if you have a huge budget.
Engage multiple audiences that can be linked
The basic idea for developing a white-hat link demand strategy is to target different linkable audiences for each piece of content you produce. Let’s say you want to create an article about child abuse, another article for children, teens, and veterans, and there are pieces of content for people with PSTD.
You can target each of these audiences with your content assets. Link building is not just a mix of methods. You are also targeting resource links on relevant sites.
Take advantage of the latest link opportunities
You can get more business exposure and conversion assistance by building natural links that lead to real business exposure and convert more customers. Recent links from your competitors are a great place to start. You can analyze your competitors’ links using a link analysis tool like Ahrefs.
Evaluate the content they’ve posted on their blog to see if it could be adopted or morphed into an angle of your own. The more systematic your approach to acquiring authoritative links, the more likely you are to diversify your link profile organically and manually.
How diverse are you?
Quality, relevance, quantity and diversity are the essential ingredients of a strong link portfolio. Authenticity relies on the diversification of link patterns, but people pay little attention to it. Acquiring links from various sources has a positive effect based on empirical evidence and common sense.
Acquiring and managing a diverse basket of links is not easy. Building deep links to hundreds of pages while keeping everything straight and avoiding redundancy is a challenge.
To manage the diversity of links, you have to be organized. Be sure to keep a detailed log of your linking activities, including each link’s sources, targets, and content.