How to Get Backlinks: 10 Strategies for 2022
As every digital marketer knows, backlinking is an essential factor in SEO rankings. Especially for Google, this is one of the 3 most important factors. And frankly, that’s probably not going to change in the near future. But backlinking is not as easy as it looks. You can’t just put any link where you think first and hope for the best. It is even more difficult to share your links on reputable sites. This article will share a bit more about backlinking and ten very practical strategies to try in 2022.
Getting a backlink can be considered an easy task if you think it is enough to ask any site to add your link. But it is not the best strategy because it may not be high quality backlinking.
A quality backlink is considered a highly relevant link from a reputable site, and it is very naturally included in the content. So it shouldn’t sound like you’re adding random phrases just to add a link from a reputable site, but that’s not really relevant to your topic. That’s why it’s essential that the links you use cover the three main requirements, and it would be nice if the others were covered as well. Below are some additional details:
- Relevance — Having relevant backlinks is more important than as many links as possible. So you need to focus on getting relevant links for your content and your backlinking strategy. the Pyramid backlinking is a great strategy you might want to consider.
- Traffic – Getting links from high traffic sites is a great sign that this site is reputable. But it would be even better if you manage to place your links on such a site because it will guarantee you more visits.
- Authority — Getting more visits through backlinking will increase your site’s authority. The same is true if you get links from better sites.
- Link Quality – You need to make sure that the link you get is considered high quality, and some tools can help you with that.
- Natural language — You should include the link in the most natural way possible. Search engines will check if you just added a random link to random text.
The same rules apply if your link is used in a blog post. So when your website is used as a backlink, make sure the publisher follows these rules.
Create an image library
If you’re creating useful infographics or images that someone might want to use in the future, it’s a good idea to create an image library. And the moment a site asks to use it, you can ask it to link to some of your content or directly to your website. This can be in text or simply to credit you as the source of the image. That way, if someone likes it, it could go to the rest of your image library and you could gain more potential backlinks.
Some of the topics that are most likely to need free-to-use images are:
- Site and building reviews;
- All kinds of objects;
- Product reviews;
- Different actions;
- Technical subjects;
So if you take pictures of something related to these topics or create an illustration, you should definitely try to exploit it for backlinking.
Create skyscraper content
Posting skyscraper content is a great strategy because many sites with excellent reputations will be more than willing to use these links. Moreover, as the name suggests, the content of the skyscraper is very long and can cover several topics. Thus, you could gain backlinks not only for your main topic, but also for smaller ones.
The key to success with skyscraper content is to promote it as much as possible. If you don’t, it will take a while for search engines to notice it, start ranking it, and then it will take a while longer to get enough hits to climb the rankings. Promoting it in the right way would be very beneficial because if you get backlinks quickly, you will earn higher rankings more easily.
This is not a new strategy, but one of the most useful. It involves finding good blogs or other types of content that contain broken backlinks. These links may lead to a page that no longer exists or may be broken for some other reason. What should you do after that? You should write to the site owners and tell them that there is a broken link somewhere on their site.
Now you might be thinking about what would benefit you. Well, just by telling them there’s a broken link, you’ll be offering them the perfect replacement. That’s why you should actually find broken links, but you have content that you can offer to put in its place. You can either already have very appropriate content, or create/rework one that might fit the purpose.
Exchanging links is always a good idea. If you find a site that might be interested in your content, you can try to initiate a reciprocal link. You will offer them content to add as a link on their site or content, and in exchange, you will do the same for them. A tip is to ask some high rollers to share your links. The prerequisite is that you should try to build a good network for backlinking before that, and then you can apply to some famous sites.
Lists are a crucial part of your backlinking strategy. If you write content like “Best of”, “Top X tools for” or other lists, you have a great chance of getting your article noticed and possibly re-shared. Especially for lists on places/tools/etc. You can try reaching out to them and letting them know about the list you produced and offering to feature it in exchange for other content about them or putting them higher in your list.
Use rounding strategy
Digest articles are pieces of content that contain advice from industry experts on a particular topic. It’s a perfect way to get backlinks from the experts you want to quote. You can find the quotes on their personal blogs or contact them for one. It may take time, but if you find the best people to use, they might also be willing to share your content on their blogs, social media, etc.
Post Ultimate Guides
The word ultimate should already drop it to be used for almost any purpose. You can create ultimate guides on any subject you can imagine. It could be how to use a particular tool, any marketing or technical topic, or anything else you can think of and write about. But if you want to use it for backlinking, it’s always good to research first which topic might generate the most interest.
Try Cold Email Broadcasting
This is not the easiest strategy as it will take you quite a bit of time. First you will need to collect emails that you want to write to. Next, you need to prepare your message and try to make it as compelling as possible, but not too pushy or demanding. For example, let’s say you’d like to contribute by writing content for the company you’re contacting and add a link pointing to content from you. Also share some examples of your work and highlight your strengths.
Help a journalist
This is also known as Help a Reporter Out (HARO). Helping a journalist, as it might suggest, is helping a fellow writer or journalist looking for help or quotes to write their stories. If you help someone like this, they might be willing to link to your content in this blog or a future one or credit you and your blog as a source.
Try the ghost technique
Getting your page linked is great, but it shouldn’t be linked too many times. You will have different targets for each of your pages, and once you reach that target, you can try the Ghost technique. This technique consists of strengthening your existing links instead of creating new ones. You could consider it a level two link.
Backlinking is not easy, and it takes a lot of effort. You need to think about it and develop a strategy to improve on this front. Since it is essential for SEO, you should not neglect it as it can benefit you. Remember to align it with your strategy on all other SEO initiatives you run to achieve optimal results.