How to Get More Backlinks for Your Small Business Website
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As a small business website owner, you may find it difficult to get your site noticed online when it’s up against big players, especially if you’re not an SEO master.
Related: How Real Marketers Create Backlinks That Matter
While you may know you need more backlinks pointing to your website, figuring out how to get those links is another story.
Of course, creating quality content like helpful blog posts is a solid way to increase organic search traffic. But posting guest content on other websites is just the tip of the iceberg of strategies for improving your rankings.
In fact, there are other ways to get more backlinks for your small business website that you may not have considered. Plus, with many of these tactics, there’s no need to bother with complicated SEO if that’s not your forte.
Here are these ways to get more backlinks for your small business website.
Infographics are one of the most widely shared forms of content online. Not familiar with infographics? Infographics, Wikipedia said, are “graphical visual representations of information, data, or knowledge intended to present information quickly and clearly”.
Because infographics are so easy to consume and so fun to watch, they get shared a lot on social media. Plus, other businesses and bloggers in your niche/industry will add your infographic to their own content, linking back to your website. Indeed, according to hubspotinfographics can increase web traffic by up to 12%.
For example, one of the most shared infographics online is from Nationwide Insurance (which a local pet store could easily replicate for an online virus response):
Image sources: Infographic design team
You can create an infographic on just about any topic. Choose one related to your business that is also interesting and entertaining for your target audience. No design skills? Don’t worry, there are a number of free online tools that make it easy to create an eye-catching infographic.
Related: How to Build SEO Backlinks: A Beginner’s Guide
Get media coverage.
Local media coverage is not only great for promotion and getting new customers, but it can also help you get more quality backlinks for your small business website. For example, if your business is attending a local event or hosting a giveaway, let the local media know. They might repost the story for their websites and include a link to your website.
In addition to sharing your company news, you can also do a bit of “newsjacking”. Newsjacking is when you seize news opportunities to inject your own corporate story. For example, if a record snowstorm is about to hit, a local snow removal company can provide expert advice on the subject in a news article. So start building relationships with local media to get your business out there on the web.
Offer a free online tool.
Another way to get lots of backlinks and traffic to your website is to offer a free online tool.
For example, CoSchedule offers a free headline analyzer for marketers and content creators.
Image sources: Co-planning
This tool is linked to many articles on how to write better headlines. So, if you can create a free online tool on your own website, it could also link to many related articles online.
Importantly, your online tool doesn’t have to be so complicated. If you own an accounting business, for example, you can offer a simple income tax calculator. Example: A fitness center may offer an online calorie counter. Tools like these will be extremely useful to your target audience and will get a lot of shares online.
Create content with customer data.
Data and statistics add credibility to blog posts, and many authors use them to bolster their arguments. What if those many writers could use the data provided by your company? It would give you a ton of potential backlinks. Don’t have customer data? Create some!
You can easily create your own original research by surveying people on your email marketing list. Choose a survey topic that is not only useful information for your audience, but also relevant to your industry. You can present this original data in an infographic or blog post or report that includes easy-to-understand charts and tables.
Related: 5 Tips for Getting High-Quality Backlinks in 2016
The topic of SEO can overwhelm many small business owners. But, with these simple and practical tips on how to get more backlinks to your website, business owners can enjoy a boost in search engine rankings. The more people online who learn about your business through these types of content, the more potential leads you will have.