How to Run Successful Awareness Campaigns in 2021

Link building is a process of creating, increasing and spreading hyperlinks to a website.

The main purpose of this process is to improve search engine visibility. Hyperlinks (also called “backlinks” or simply “links”) are used to jump from one web page to another. Link building is one of the most effective and productive ways of SEO optimization.

It is necessary to differentiate a link buying process from a link building process. Buying a link may be faster than building it, but a purchased link would not be qualitative enough.

Building a high-quality link requires knowledge of content and programming, as well as knowledge of sales and marketing.

Specialists study each link in detail and explore the special properties of the website. This is why it is preferable to call on professionals in the creation of local links.

External optimization is a reliable and verified marketing tactic when it is necessary to increase brand awareness, which leads to a high rating of the website on the network.

Therefore, link building is necessary for young brands, about which there is not much information online, companies that work in niches with high levels of competition, and brands that are looking for growing traffic.

There are four main steps in implementing link building:

  1. Selection of useful thematic content for a donor site
  2. Elaboration of the link increase strategy in a short time
  3. Collection of users and contacts who would be interested in your brand
  4. Provision of the process of leaving links on the network (blogs, forums, online editions, etc.)

In 2021, one of the hottest link building methods would be crowd marketing, especially a strategy like outreach. Crowd marketing is a process of attracting a target audience by leaving recommendations online.

Reviews are important because they are more natural for customers, ie more reliable. Participatory marketing improves the image of the company and can help attract not only random users, but also potential customers. This link building method is safe and cheap.

Awareness, as a component of crowd marketing, means an agreement with the site owner or blogger on the placement of referrals and mentions in their resources. The main goal of outreach is to build backlinks that improve organic rankings and attract a new audience.

The long-term goal of link building is to increase the number of link follow-ups and visits to the company’s site, which improves search engine visibility.

The latter attracts better quality traffic. Link building is necessary for SEO specialists, web studios, PR managers, marketers, online stores, mass media, etc.

The provision of a successful link requires awareness by following certain rules and principles. First, it is important to find donor platforms. These can be Internet editions, thematic forums and blogs, social media, catalogs, etc.

The choice of the donor site is an important step. Linking from authoritative, non-spammy resources does not result in penalties from search engines because it mimics natural mentions and references.

A hyperlink from Forbes or The New York Times would be preferable to unknown internet pages.

In addition, it is necessary to develop the content to define the target audience, communicate with the resource owner and establish links, and perform a performance evaluation.

The choice of link building method depends on the theme of the content and the site. In some cases, it is better to use, for example, another popular method – the PBN concept. PBN (Performance Based Navigation) is a system of support websites to promote the main project.

PBN networks are designed specifically for a project, which means full control of the link number, anchor lists and relevant pages. These support websites provide backlinks to the main website.

There are different types of links: natural or purchased; eternal or praised; not tracked or tracked; popups, post links, or footer links. It is useful to use all types to extend the influence of the link building campaign.

Link building is an important part of the successful development of any business. Building productive links involves understanding the target audience, analyzing the work of competitors, choosing authoritative platforms and resources, and developing a step-by-step strategy.

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