How to work with machine learning [Webinar]

If you think building as many links as possible is enough to be successful online, think again.

Link volume and link authority aren’t the only factors that affect your search engine rankings — relevance actually has the biggest impact.

Want your website to rank higher? It’s time to stop counting links and start getting relevant with your branded content and SEO strategy.

Search engines are getting smarter, and through machine learning and natural language understanding, Google now has the ability to understand the broader context of your content.

So if you’re looking to increase organic search visibility, relevance is one of the most important metrics to consider.

In our next webinar, Smarter Link Building: How to Use Machine Learning to Accelerate Organic Growthwe dig deep into what relevance is and how you can leverage it to outrank your competitors on the SERPs.

Understanding machine learning

So what is machine learning?

How can you use this to your advantage?

Machine learning is a form of artificial intelligence in which systems are able to learn from data, identify patterns and make decisions.

Over time, as we feed information into these systems, they improve their learning and become more intuitive.

Search engines use machine learning to measure user behavior and serve them the most relevant content – ​​which, ultimately, you want to be yours.

Using machine learning advancements in relevance, you can personalize your content and link building strategy for winning SEO performance.

Key takeaways from this webinar:

  • How to Get Higher SEO Rankings and Better ROI with High Quality Brand Driven Links.
  • How to use product-focused PR to prove your relevance and target specific areas.
  • How to beat your competition by measuring the relevance of your content with easy-to-use free tools.

Beth Nunnington, Vice President of Public Relations and Digital Content at Journey Further, and Steve Walker, Chief Technology Officer at Journey Further, will share a variety of case studies and an in-depth industry report to demonstrate how, with learning automatic in mind, relevant branded content is the key to increasing visibility and traffic.

You’ll also learn how to use digital PR tactics to drive SEO rankings and better ROI from your marketing dollars, as well as tips on how to use free tools to check your content for relevance.

Sign up now and start prioritizing relevance in your digital PR and link building campaigns.

You will also have the opportunity to ask questions about your unique situation during a live Q&A session.

The webinar will go live on October 26 at 2 p.m. EST. You can’t do it? Sign up below and we’ll send you the on-demand version after the event.

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