Operator to explore the backlinks of your competitors

For my part, I do backlink research almost daily. Why is it so essential in SEO to know how to analyze backlinks?

  • He educates. Established sites in your niche set an example to follow and give you an idea of ​​how link building is done.
  • It inspires. The more you know about your competitor’s linked pages, the more ideas you get for link building for your own website. It shouldn’t be to copy the competitor’s strategies – but this analysis gives you an idea in which direction to go.
  • He keeps you informed. Who is my friend? (Find out who your partners are and do them a favor in return.) Where am I being discussed? (Reputation management: participate in discussions on your site.) And many other important questions that the analysis can answer.


So this time I will look at ways to explore the backlinks of the site using the link: operator in yahoo:

  • find the most relevant pages linking to a site/page: [linkdomain:http://www.domain.com/ -site:domain.com keyword]

Search example: [jewelry related sites linking to Amazon.com]

  • To find pages containing your keyword in the URL (another relevance-focused search): [link:http://www.domain.com/ -site:domain.com inurl:keyword]

Search example: [jewelry related sites linking to Amazon.com]

  • More variations of the one above (specific to blogs and social networks): [link:http://www.domain.com -site:domain.com inurl:keyword inurl:tag]

Search example: [jewelry related blogs linking to Amazon.com]

  • More variants of the one above (to find discussion boards and forums): [link:http://www.domain.com -site:domain.com inurl:keyword inurl:forum OR inurl:forums]

Search example: [jewelry related forums linking to Amazon.com]

  • To find pages containing your keyword in the page title [link:http://www.domain.com -site:domain.com intitle:keyword]

Search example: [jewelry related sites linking to Amazon.com]

  • To find .edu or .gov sites linking to the page [link:http://www.domain.com site:.edu OR site:.gov]

Search example: [.edu or .gov sites linking to Amazon.com]

  • To find pages of different file types [link:http://www.domain.com originurlextension:xml] (file types: HTML, PDF, Excel (.xls), PowerPoint (.ppt), Word (.doc), RSS/XML (.xml) and text format (.txt))

Search example: [.xml pages linking to Amazon.com]

  • Find pages from different geographic locations [link:http://www.domain.com region:europe]

Search example: [European based sites linking to Amazon.com]

Country options available:

  • region:europe
  • region:africa
  • region: asia
  • region: central america
  • region:downunder
  • region:mediterranean
  • region: middle east
  • region: north america
  • region: south america
  • region: southeast asia

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