Quick and Easy Link Building Ideas You Shouldn’t Overlook

Let’s face it, link building is hard.

It’s hard for businesses to create content that people want to link to.

It’s hard for businesses to find contacts on the right websites, who want to link to the content you’ve created.

And it’s hard to know which links will positively impact your SEO efforts versus which ones will sit like an overripe potato and start smelling funny.

Even so, there are still “easy” link building tactics that work without having to put too much pressure on your internal PR flack.

These tactics are tried, tested and true.

You miss out on link building opportunities if you don’t take advantage of these relatively inexpensive tactics.

And while they don’t boost your domain authority like Amazon.com, the benefits they offer outweigh the effort required to get those links.

Who do you know?

Google says it’s against their terms of service to provide anything of value in exchange for a link.

This policy is designed to keep the link graph clean, and it’s there for sites to earn links entirely on merit rather than earning links based on influence – compensated or not.

In theory, if sites are linked solely on the basis of merit, the end results should be exactly what searchers are looking for.

In reality, humans decide where the links point.

Humans will point links to sites they trust based on personal relationships.

In many cases, people will place links to sites where they know someone on a site they feel is a bit better or a bit more relevant.

It is therefore advantageous to exploit the relationships that have been established within an organization.

Like many aspects of life, it’s not always what you know, but who you know.

The easiest way to make connections is to carefully consider an organization’s friends and acquaintances.

Link building works best when the link provided is relevant to the site it points to.

If a company has been in business successfully for a while, chances are someone in the company has been networking with other people connected to the company.

It is the responsibility of the link builder to find these business networkers, sit down with them, and learn about the people they know.

In a larger organization, sending frequent surveys or solicitations to employees, asking them who they know, can bear significant fruit.

If you want to make a little gray hat, create a “bounty” for employees who provide warm leads for link building opportunities.

I’ve never read that it’s against Google’s rules to pay your own employees to give you advice on sites where they have connections that might provide beneficial links.

It can be helpful to check the LinkedIn profiles of company employees to see who they know.

Look for acquaintances who work for companies with a strong web presence.

But don’t ignore the relevant potential link on a site with a smaller footprint.

Remember that relevance is important when it comes to links.

The more relevant a link is to your business, the more valuable it is – even if its value lies primarily in the direct traffic it can provide.

Who are you doing business with?

Sellers are the handy fruit of the link building world.

Your suppliers are relevant to your business.

You already have a relationship with your suppliers and they can provide you with links.

In fact, they can sometimes provide you with high-quality, relevant links.

In my experience, it’s best to approach vendors one-on-one when looking for links.

For example, some providers are reluctant to provide you with a link.

The larger the company, the less likely it is to provide links to its customers.

However, if your company is a well-known leader in the industry, many vendors will want to link with you just to show that they do business with the leaders.

However, large companies are generally not tied to their customers.

But if you do business with them, you have an in.

You can combine your media relations-style link building efforts with being a customer of a specific company.

Typically, sellers don’t like to say no to requests as simple as a link, especially if they’re trying to close the deal.

Even enterprise-level vendors typically seek out relevant content for their own marketing efforts.

Find out who is responsible for the content of your vendor’s site and ask if you can write a case study about your company’s experience with the vendor.

Of course, your case study should include links to your site.

It’s usually easier to get links from smaller providers.

In most cases, all you have to do to get a link from a provider is ask them.

A good practice is to create a label for a link request from a supplier to be passed on to everyone responsible for purchasing.

Talk to your buyers and make asking for a link the norm in your negotiations with suppliers.

Give and you shall receive – Charity Link Building

Corporate charitable giving is growing exponentially.

Cause-related marketing is on the rise, and more and more companies are donating to nonprofits that align with their goals.

It feels good to do good.

And that makes business sense.

Most organizations do not request a link from the charities they support.

This is a mistake, especially for companies with well-known brands.

Charities want to advertise that a well-known company has donated to them. It gives legitimacy to the organization.

But many don’t even think about ties when reviewing their charitable donations.

Of course, you should never give just to earn a link.

But if you’re going to donate, it doesn’t hurt to ask if the charity will provide a link to your business, announcing that you support the charity.

Also, if you’re having trouble deciding which charity to donate to as a business, you can use statistics from the organization’s website to help you decide.

For example, if there are two veteran organizations you are considering donating to, you can choose the one with the best backlink profile.

All other things being equal, you will benefit from the link.

In conclusion

Link building is hard, but there are still ways to build acceptable, high-quality relevant links that don’t require a full media relations strategy.

Link building is where SEO professionals can get creative.

Embrace your creativity.

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