Quick and easy tips for link building and SEO

Link building in accordance with SEO is not just about building backlinks to authoritative websites, as most guides on the internet will repeat over and over again. Successful link building efforts involve more than leaving an elaborate trail of hyperlinks leading to your website. Links play an important role in SEO, driving referral traffic and building credibility online.

Although Google’s algorithms are constantly changing, authoritative backlinks have always helped determine a website’s ranking in search engine results pages (SERPs). Search engines like Google, Bing or DuckDuckGo rely on backlinks to tell them whether or not a website is worth citing and therefore higher rankings and clearer visibility on the internet.

There are a multitude of tactics that SEO agencies and experts use to establish an effective network of backlinks:

  • cold contact
  • Infographics
  • Guest posting
  • Internal link
  • Content Promotion

One method to establish good backlinks is cold contact. Contacting authoritative websites or bloggers and reporting broken or poor quality links in their content or on their site pages is a great way to politely suggest that they link to your site. Without sounding rude or boring, try to find sites that host a resource page linking to other relevant sites.


Depending on infographics to point you in the right direction of authoritative backlink leads is another common technique. Link to where the traffic is going. When more people see a link, the chances of someone clicking on it, leading them to your page, are significantly higher.

Guest posting

Inviting a respected blogger or content creator to contribute to your site is a popular and effective method of building backlinks. When a rebuttable content producer or blog writer is featured on your site, it not only boosts publicity for that particular creator, but also attracts their traffic to your site as well. A link to their work and the respective website is a great way to build community within your SEO strategy.

Internal link

While linking to other sites with adequate authority is commonplace in most link building campaigns, linking to content and pages on your own website is also an important factor. When your own website links to itself, it invites users to visit all the pages included in your site or blog, thus extending the duration of their visit and sharing more of your content with them, which leads to the next point and final.

Content Promotion

You’ve heard it from every SEO expert and read it on every how-to site: “content is king.” Promoting user-friendly, shareable content is by far the most important step in any marketing campaign. When building links, this statement is always true. If your site produces unique and quality content, it is likely to be linked to other blogs and websites.

All of these steps can seem quite daunting to some; however, companies often enlist the help of another party to help establish their backhaul networks for them. Agencies like PureLinq do just that, following each step mentioned here, as well as implementing their own expertise into your link building efforts. Contextual link building with PureLinq is perhaps the best service on the internet for achieving your link building goals.

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Chris has been blogging since the early days of the Internet. It mainly focuses on topics related to technology, business, marketing, and just about anything tech-related. When he’s not writing, you can find him playing guitar or cooking up a nasty storm for your friends and family.

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