SEO Tools Every Newbie Marketer Should Master

Search Engine Optimization (SEO) tools are especially important for any online business looking to improve conversion rates. By helping to improve rankings on major SERPs, SEO tools allow businesses to establish a strong online presence.

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If you are a beginner marketer, here are some of the most popular SEO tools you need to learn to master:

1. Yoast SEO

It is a very popular SEO tool that WordPress users usually use. This is a free tool that can be used to edit URLs and analyze meta tags used in the article to avoid content duplication. The premium version of this tool allows users to manage videos, news, and various other aspects of MarTech. Yoast SEO is very easy to use, provides a readability score that helps fix errors in your content, and acts as a checker, which flags misspelled keywords. The tool also helps to shorten sentences and identify grammatical errors. The major problem with this SEO tool is that it doesn’t understand the intent of your content, which wastes your time correcting your keywords.

2. Respond to the audience

It is a keyword search engine that allows you to enter keywords, phrases, etc. of your interest to find out exactly what users are looking for. Content can then be created accordingly. The questions asked by users are presented in the form of a graph and a pie chart. This tool is great for identifying new topic ideas, lets you easily save data using a CSV format, and provides a visual diagram. However, the tool does not provide you with data on keyword search volume and no keyword metrics are available. The free version of the tool is great, but it also limits you to searching a keyword three times. After the third search, you will need to upgrade to the premium version.

3. MozBar

This free SEO tool works like any other SEO analyzer, but the unique feature of this tool is that it gives you real-time visibility. Any website you visit will be immediately scanned. This tool’s keyword tracking is exceptionally reliable. The search metrics are the best in the SEO industry. Competitor analysis is relevant, and the campaign dashboard tracks your success over time. The major problem with this tool is the hard-to-use interfaces, and the crawls/campaigns have a limit depending on the cost of your premium subscription.

4. Ubersuggest

This is a tool developed by a well-known content creator, Neil Patel, where you can search for long tail keywords. These long tail keywords are part of the main keyword. This SEO tool is one of the best value for money, and even if you use the free version, you get access to all the different features. The downside of this tool is that it does not show competitor analysis, which is very important to know if your SEO tactics are working.

5. SEMrush

This tool allows you to get quality insights from your websites in the 7-day free trial. During this period, you can research the top performing keywords, paid search ranking, and ad traffic. The tool provides excellent analysis of competitors, paid and organic keywords; the site audit is excellent, and it manages the overall SEO perspective of the site. The downsides of the tool are high prices, uncategorized features that make it harder to navigate, and limited list management.

6. Navigate

This SEO tool is unique because it does not give you the report or ranking of your website. Instead, this tool lets you view your website without the CSS design element, just like Google views any website. The multiple social media accounts are easy to connect as the tool gives you a one-click connection option, and you can join any conversation at any time. Finding forums and getting backlinks is entirely up to your preferences.

7. Panguin Tool

Google analytics is constantly evolving, this tool allows you to see if a Google analytics update has had an impact on your SEO performance. The tool is easy to use and understand, and intuitive, but it’s not a full-featured SEO tool.

8. Similar Web

The main objective of SEO performance is to increase the ranking of the site. This tool allows you to compare the ranking of your website with the ranking of your competitors. It helps you analyze whether your keywords are performing well or not and modify your SEO strategy accordingly to keep you ahead of your competitors. This tool allows you to access the traffic share of major brands and is easy to use. Graphs are easy to read with visualized data. The tool is a bit pricey for small businesses.

Search engine optimization is an ongoing process and requires regular adjustments to content plans to achieve desired results. With the help of these recommended tools, you can effectively manage your SEO campaigns and get the desired results.

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