SEO tools for on-page SEO

Do you want your website to rank well in search engines to gain ultimate visibility and visitors to expand your reach? We’ll show you how to achieve this using some of the best SEO (search engine optimization) tools on the market page.

What is on-page SEO

On-page SEO is the process of optimizing the individual pages that make up your website so that you can land higher in search engine results pages (SERPs), attract more traffic, get high-quality visitors, and increase conversions.

As the name suggests, on-page SEO focuses on the elements of your site that you can directly control, such as content or HTML source code. On the other hand, off-page SEO focuses on things outside of your site, such as social media mentions, guest blogging, or backlinks.

Using on-page SEO is essential not only to get higher in the rankings to expand your reach, but also to keep up with Google’s constant algorithm updates so you don’t fall behind your competitors. If your on-page SEO is up to snuff, you can help Google better understand the content and relevance of your pages, which can result in a more crawlable site and better placement in the SERPs.

Lily: Essential On-Page SEO Tips

Elements of SEO on pageh3>

A solid on-page SEO strategy involves optimizing multiple elements on every page of your site. Although it may seem tedious, optimizing these elements on every page can yield significant rewards when it comes to your rankings. Elements on the page include:

  • Header tags
  • HTML code
  • Pictures
  • Internal links
  • Key words
  • Meta Description
  • Mobile friendliness
  • Content on the page
  • Page Speed
  • Title tags
  • URL Optimization
  • User engagement
  • User experience

On-page SEO tools

As you can see from the list above, on-page SEO has several components. What can make it easier to optimize them so you can see the website rankings you desire? On-page SEO tools, such as those listed below.


Semrush is a popular tool that has several features to help with on-page SEO. This is an on-page SEO checker that can help you spot weaknesses in your website by comparing your pages against those of your competitors for your main keywords. Not only will Semrush identify these weaknesses, but it will also give you actionable suggestions on how to improve content, user experience, and other on-page SEO elements.

The tool’s Site Audit feature will scan your website for over 130 standard SEO and technical errors. By showing you your shortcomings in terms of internal linking, performance, crawl, etc., you can make these on-site fixes to make your pages more Google-friendly.

Semrush also has a log file analyzer that deeply analyzes your access logs to see how a Google crawler is interacting with your site. Once completed, you will know what navigational and structural issues need to be resolved to get your ranking where it should be.

Other ways Semrush can help you with your on-page SEO include keyword research tools, content audit, SEO content template and copywriting assistant, and more.

Lily: SEMRush SEO Tool Review


Ahrefs is an all-in-one SEO solution that can help you rank higher and get more traffic without being an optimization expert. In terms of on-page SEO, Ahrefs offers several features to make sure yours is on point.

Ahrefs SEO Tool

To get started, you can use Site Audit to stop guessing what’s wrong and see actionable steps on how to fix SEO shortcomings. The Site Audit will crawl all the pages on your site to give you an overall SEO score, flag any issues, and give you suggestions on how to fix them.

Although the site audit feature is fast, it produces detailed data to help you visualize your site’s on-page SEO via printable reports and color charts. Use this feature to check for performance-related issues, such as slow pages or oversized HTML, content quality, such as duplicate pages or low word count, resources, such as JavaScript, or coding issues. image, HTML tags, such as missing H1 tags or meta descriptions, and more. Since the site audit checks over 100 predefined SEO issues, nothing major should slip through the cracks.

Beyond site auditing, Ahrefs can also offer on-page SEO help through its Keyword Explorer, Content Explorer, and more. You can also read our Ahrefs review for more information on this SEO tool.

Lily: Comparison of Ahrefs and SEMRush SEO tools


Marketmuse is a tool that focuses on a very essential element of on-page SEO: content. This can help you produce the most SEO-friendly content while increasing your publishing pace so you can fill your site with words that will attract visitors. Whatever the topic, Marketmuse will make recommendations on how to write the best content for Google and your audience to see.

MarketMuse Content Marketing Tool

Use Marketmuse to verify the quality and authority of your existing content. Find the topics that offer the highest ROI and potential traffic boost. Get suggested captions, word counts, etc. to ensure your on-page SEO content piece is top-notch.

You can learn more about MarketMuse by reading our Marketmuse SEO software review.


Do you want to see your site ranked higher in the SERPs within three weeks? Zyppy is a tool that claims to be able to help you achieve this goal through its host of on-page SEO features.

Zyppy SEO Tool

Zyppy can help you optimize your titles that Google and search engine users will love. This can help you enjoy higher rankings and more clicks, so you get more eyes on your pages.

The software can track headline changes and measure organic clicks to help you choose the best headlines for maximum traffic. Zyppy can publish new titles instantly from its dashboard via Cloudflare or WordPress integration, so you don’t have to switch between your CMS and other tools. And once your title is published, Zyppy can make sure Google crawls and discovers it as quickly as possible by creating a dynamic sitemap of your changed URLs and submitting it directly to your Google Search Console.

Lily: Best SEO Software for 2022 (Paid and Free SEO Tools)


You get a ton of on-page SEO tools from Moz that can help you expand your reach online. It has a site crawl feature that will crawl your site to find technical issues and offer suggestions for resolving them. It can audit your content to see what’s missing and give you recommendations to improve your rankings. Moz also has a keyword research tool so you can understand search intent and find the best keyword opportunities that will drive the most traffic and conversions.

Moz Pro SEO Tools


As the name suggests, Spyfu is an on and off-page SEO tool that helps you spy on your top competitors. Spyfu lets you search any competitor’s domain to see a 15-year history that includes every organic ranking, every keyword they bought from Google Ads, every ad variation, and more. By helping you see what your competitors are doing successfully in terms of keywords, content, etc., you can take a similar approach to seeing results without having to reinvent the wheel.

spyFu SEO tool

howling frog

Screaming Frog is an agency that developed the SEO Spider tool. With it, you get a comprehensive audit that can help you identify a ton of on-page SEO issues, including:

  • Duplicate Pages
  • Duplicate, missing, too long or too short page titles, H1 and H2 headers and meta descriptions
  • Images missing alt text or too large
  • Unsecured pages
  • Spelling and grammatical errors in content
  • Poorly performing pages

SEO Tool Header Checker

Read more search engine optimization tutorials and SEO tool reviews.

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