Browsing Tag

anchor text

3 things you need to know

Anchor text is a hotly debated topic among SEO professionals. "Exact matches are the best!" "Never get an exact match unless you take advantage of Google's penalties!" "Natural all the way." Unfortunately, none of these feelings are…

The Key to Business Link Building

Organizations that have substantial brand equity, or are working to build it, will have a goldmine of untapped linking opportunities scattered across a blog, influencer, and news sites. While good PR teams are great at getting their company…

White Hat Backlinks for SEO

In the digital space, SEO has become the most important marketing strategy. SEO not only drives website traffic but also gives the right exposure to your business. Search engines work on algorithms. It also considers many factors when…

How to remove bad or toxic backlinks?

If you are working to improve your SEO, one of the things you need to do is a backlink audit. The number of links you have to your website plays a role in your ranking, but beyond the number of links, it's the quality of the links that…

Yes, it’s always a thing

Paid link building is taboo in most SEO circles. We talk about it in a low voice (if we talk about it at all). Most SEOs won't admit to doing this. Reputable SEOs outright condemn paid link building, and for good reason – Google's position…

5 benefits of backlinks besides SEO

High-quality backlinks are a major part of Google's algorithm and they will continue to be, as they can be the deciding factor that pushes a website to the top of search results. While link building efforts are made solely for search…