The 5 Best SEO Tools to Boost Your Rankings
Here’s the million dollar question: “What are the best SEO tools?”
To stay on top of your competition, it’s important to use SEO tools to monitor and analyze your website’s ranking in search engines like Google, Yahoo, and Bing.
This will help you identify weak spots in your site’s performance. It will also determine whether or not you need to modify the content or structure of your site to improve your rankings.
If you don’t have the resources to buy expensive SEO software, these five tools are some of the best and can get you started on the right track with very little effort on your part.
Moz is a great tool for professional SEOs. It helps you know who is linking to your site, how much traffic you are getting from various places, and whether or not your site is on track for higher rankings.
While it has great features and can be used as a standalone SEO tool, Moz also gives users access to premium tools (like link building helper) at an affordable price.
Ahrefs is a beast. This is a huge collection of tools, really covering all aspects of a digital marketing campaign.
Site Explorer, for example, shows you a comprehensive overview of all sites linking to your own website, allowing you to monitor your link building efforts to make sure you’re not buying any links from spammy sites.
SEMrush is a fantastic tool for getting a broad overview of the keywords you should be optimizing your site for. The data is relatively accurate and it is very easy to use, especially for beginners.
The biggest downside of SEMrush is that it doesn’t provide any competitor information or backlink checking tools. But if you’re just starting out, this can be a good place to get your feet wet.
There are also tons of tutorials available online that will help you get familiar with using their tools.
4) SEMRush Link Explorer
When trying to figure out how your web pages rank, it can be helpful to know what they look like in search results.
SEMRush’s Link Explorer is a free tool that shows you how Google and Bing show your site’s links in their search engine results.
You can also see which of your competitors are using similar keywords and links to yours, how many backlinks they have, and where those backlinks are on their sites.
This way, you can get an idea of how much effort they put into their SEO strategy, as well as an idea of whether it might work for you too.
5) Web CEO
What if you know nothing about SEO? No worries, you don’t have to be a genius.
But being able to navigate an SEO tool can really help you make sense of everything. And with Web CEO, it doesn’t have to be difficult.
It has three different modules for traffic analysis, backlink analysis and SEO optimization. You can use these tools individually or in any combination that suits your needs and interests.
On top of all that, it works perfectly with WordPress, one of my favorite content management systems! (And Web CEO will make sure your site complies with Google’s updated policies.)
Do you have any thoughts on this? Let us know below in the comments or forward the discussion to our Twitter or facebook.