The advantages of having an agency that manually creates backlinks
A term frequently used when talking to a digital marketer who works on SEO is backlink building. For those unfamiliar with the intricacies of SEO and link building, backlinks may not mean much. But when it comes to the presence of your business website in search engines, they are very important.
This leads to more questions, such as what are they, why are they important, and how do you build them?
What are backlinks?
A backlink is when one website points or links to another. So when a website links your website with clickable text or a clickable image, you have a backlink from their site.
It is important to note that simply mentioning your website or your website URL is not a backlink. The mention of the other site must be clickable and direct clickers to your site to be considered a backlink.
Why are backlinks important?
Now that we know what backlinks are, it’s a good idea to understand their importance in SEO.
The Internet is often called the World Wide Web for good reason. Websites connect to other websites which connect to even more websites, etc., forming a giant network of interconnectivity.
This is natural because websites like to link to others that they find interesting, useful, fun, etc. On the contrary, a website that is not connected to the vast network of other sites does not look natural.
This means that having other sites link to your site, or having backlinks, makes your site look natural, trustworthy and people want to visit. This is the exact type of website that search engines like Google want to display in their search results.
How do you create backlinks?
There are many ways to build backlinks to your site, but it’s extremely important to understand that not all backlinks are equal, and not all links are equal.
One way to help build backlinks is to fill your website with relevant, high-quality content. By giving away this top-notch content, your readers are more likely to link to it from their website, share it on their social media, or email it to their friends or colleagues, who at in turn could access or share it.
Another benefit of having great content is that you can reach out to other websites that may not yet have a link to you, but might be interested in sharing or referencing your great content.
You can even contact and offer these other relevant websites content in the form of a blog post or infographic that is not published on your own site but which they may publish on their site. The goal here is to get them to refer to your site as the source of this gifted content, thereby creating a backlink.
There are even relevant websites such as local business directories that allow you to submit your business information to their index. Many of them allow you to link to your business website, giving you another backlink.
Are there any link building strategies to avoid?
The short answer is yes. As mentioned earlier, not all backlinks are the same and not all links are the same. By linking the wrong way, you may actually be doing your website more harm than good.
What kind of evil?
Poorly executed link building can lead to loss of search engine rankings, and those who abuse link building can have their website de-indexed, meaning it won’t show up in search results.
The key to building good connections is to have the process handled manually by trained professionals. Low-cost link building services that use automated software to blast your website with mass links don’t fit this concept.
Plus, an agency that employs SEOs who know how to manually build links for your website from safe and relevant sources shows that they care about the health of your website, not their own results.
In order for Google to trust your website enough to rank it high in search results, they want to see that others also trust your site. Backlinks are a sign of trust when they come from other quality and relevant websites.
However, getting other websites to link to yours isn’t always easy. Taking shortcuts can be quick and cheap, but the results can range from bad to harmful.
Instead, working with an agency with people who know what they’re doing and doing it manually instead of relying on spammy tactics is sure to yield much better and safer long-term results. .
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