The best SEO tools for technical audits
While it’s good to know how to manually perform a full technical SEO site audit, doing it repeatedly may not be the most effective route. Try some of the technical SEO audit tools on this list and you can make sure your site is optimized while saving a ton of time and effort.
What is the purpose of a technical SEO audit?
Technical SEO refers to a set of practices used to create and optimize websites so that search engines can easily crawl, index and display them. It covers areas like page speed, URL structure, usability, and more. While having top-notch, SEO-optimized content on your site is essential to appeal to visitors and search engines, flaws in your technical SEO will prevent you from achieving the rankings you desire.
How can you ensure that your site’s technical SEO is up to scratch? By performing a technical SEO audit that will check the health of your website to ensure that no glaring issues are present that could prevent you from ranking high in the SERPs.
How often should a technical audit be carried out? The answer to this question will vary depending on who you ask, but most say you should at least perform a monthly mini audit and a full audit every four to five months.
Performing technical SEO site audits by hand can be quite a long and tedious process as it can involve all of these steps:
- Crawl your site for issues.
- Revision and optimization of your sitemap.
- Make sure there is only one browsable version of your website.
- Checking your internal links and backlinks.
- Reviewing your HTTPS content.
- Deindex low value pages.
- Check the speed of your site and make the necessary adjustments to increase it.
- Compare your site metrics with Google Analytics.
- Re-crawl your website.
We give an in-depth checklist and insight into technical search engine optimization in our Technical SEO Overview.
Experienced digital marketers can take an hour to complete a full audit, while newbies can take several hours. What can make your audit job much easier so you can do it more frequently? SEO tools that can fairly quickly assess the technical SEO of your site while giving you suggestions on how to fix issues. And as a bonus, many SEO tools also perform on-page and off-page audits to ensure your site is fully optimized from head to toe.
The best SEO tools for technical audits
If you’re looking to save time and effort to ensure your site’s technical SEO is up to snuff, try these tools that can help with audits and more.
Semrush Site Audit
When it comes to SEO tools, Semrush is one of the most trusted names out there. Its site audit tool will sift through your website to make sure it’s error-free in over 130 on-page SEO and technical areas.
While its in-depth site audit is impressive, what sets Semrush apart from the rest are its reports. With detailed reports on site performance, crawlability, and more, you can easily spot issues that are hurting your SEO so you can prioritize which ones need fixing first.
The main downside to using Semrush for your technical SEO auditing needs is its price. You’re looking at around $100 per month to unlock all the features of Semrush, which might be too much for a beginner’s budget. However, if you have the money to pay for it, Semrush is worth it because it does so much more than site auditing. At the very least, try Semrush Site Audit. You can audit up to 100 pages for free (including all features and reports) before upgrading to the paid version.
You can read more about Semrush in our Semrush SEO tool review.
You can also see how Semrush compares to other SEO tools by reading our comparison reviews below:
Google Search Console
Google Search Console is a free tool from tech giant Google that helps web developers, administrators, and marketers keep tabs on their position in the world’s most popular search engine. It has a host of tools you can use to check for common technical SEO issues.
For example, the console can tell you if all of your new pages are indexed and if your pages are accessible to Google’s crawlers. If spam or indexing issues arise, Google will spot them and notify you via alerts so you can resolve them as quickly as possible. Beyond that, Google Search Console also lets you track your keyword ranking positions, view your full backlink profile, and more.
If you are looking for a site audit tool that covers every corner of SEO (on-page, off-page, and technical), then SEOmator may be your best bet. Start using SEOmator and you can ensure your site is error-free and optimized in the following areas:
- Page speed
- Structured data
- Redirect chains
- Broken links
- Mobile responsiveness
- HTML tags
- Back links
- Internal links
- Content quality
- Multilingual support
- social media
As you might expect, SEOmator does not perform technical, on-page and off-page SEO audits for free. Luckily, it offers different pricing plans to meet varying needs. If you plan to perform frequent site audits, you can get a monthly subscription starting at $19. And if you want to perform a single audit when needed, it will cost you $5 each time.
Screaming Frog SEO Spider
Some of the world’s best-known brands, such as Amazon, Apple, and Disney, use Screaming Frog SEO Spider as a technical audit tool. Why? Because it’s a website crawler that can quickly scan sites of all sizes and give recommendations on how to optimize them.
Perform a technical SEO audit with this tool, and you can check your site for:
- Identify duplicate pages.
- Detect broken links.
- Find and fix broken redirect chains.
- Speed up page indexing by creating accurate XML sitemaps.
- Spot pages with missing or poorly optimized metadata.
- And more.
SEO Spider has a free version that lets you spot common technical SEO issues and crawl up to 500 URLs. To unlock all its features, you will have to pay 149 pounds per year.
Screaming Frog also made our list of the best SEO software tools (both paid and free).
Two factors that can play an important role in your search engine rankings are user experience and site speed. GTmetrix is a tool that monitors both to spot technical issues that need improvement.
The operation of GTmetrix is quite simple. First, it captures your site’s performance data. Second, it analyzes the data using the same rules as Yahoo! Y Slow and Google PageSpeed Insights. Third, it gives you an indexed rating and a performance score to see where you rank among other users. If you see that your page speed needs improvement, GTmetrix will help you make the necessary moves to get it where it needs to be.
You can test most of the technical SEO audit features of this tool for free. To get all of its bells and whistles, you’ll need to upgrade to a monthly subscription.
If you’re looking for a technical SEO audit tool that runs in your browser, Page Modified fits the bill. This crawling tool will scrape your site for technical issues such as:
- XML sitemap issues
- Canonical errors
- Internal linking issues
- Duplicate content
- Broken redirects
- And more.
And while Page Modified can get your technical SEO where it needs to be, it can also identify on-page SEO issues like these:
- Poorly optimized or missing meta descriptions
- Missing H1 Headers
- Empty title tags
- And more.
To get a taste of Page Modified’s technical auditing features, try its free version. To unlock all of its goodies, you’ll need a subscription, which starts at an affordable $5 per month.
Looking for more SEO tools? Check out the following coverage for more listings, reviews, and comparisons of SEO software and tools: