The dangers of not monitoring your backlinks
As times have changed, how customers perceive a brand may be based entirely on how its content is presented and how the things they are associated with are perceived.
But how are you going to ensure that your links don’t create unforeseen problems for your business? If you are not using modern technological innovations to easily monitor your backlinks and keep your brand at the top of search engines, you may encounter the following dangers:
Irreparable damage to your brand
Poorly thought out backlinks that don’t integrate well with your content, or links that aren’t relevant to what you’re communicating can hurt your brand. When a customer first learns about your business, they should be able to understand who you are, what you do, and why it benefits them within minutes.
And it’s in that time that trust can start to grow or seeds of doubt spring up out of nowhere and lead to a rapid drop in your brand perception.
Being associated with poor quality
You’re only as good as the company you keep, and it’s never been more accurate when it comes to your backlinks. If a potential customer reads some of your content and clicks on a link, they’re essentially clicking on something that you think is an extension of your brand.
If what they’re clicking on seems cheap, poorly constructed, or looks like a scam website, you’ll lose a huge amount of trust, and the rest of your article will have to work to win them back if they even finish reading your post. .
Get on the wrong side of Google
More than ever Google’s Quality Guidelines have become important to business owners. Never forget that good SEO works with Google, not against them, to provide quick and informative answers to people searching for specific keywords.
If your brand suffers and you are seen as a spam business with any old link inserted into your content, Google is going to treat you as such and your rankings will drop.
When you’ve worked so hard to elevate a business to a certain level, it’s disheartening when the world’s largest search engine flags you as a potential scam site.
Expired or broken links can reflect badly on you
At some point, you may have had the best intentions by linking your content to something else. But if you don’t monitor your content for expired or broken links, you run the risk of it reflecting badly on you and your business as a whole.
For example, if you happened to write about an extremely specialized topic in 2015, and it continues to be viewed to this day, you continue to attract warm leads to your website. However, all it takes is a broken link or an expired article link to cause a potential new customer to step back and worry if your company is able to help them properly.
All the above dangers can be avoided by implementing an innovative backlink monitoring tool. Not only are they able to track these issues for you and prevent them from happening again, but they can also help you gauge your competitors and your future performance.