The Most Common Link Building Errors with Solutions

Link building is one of the most important skills required in SEO. This must be done meticulously; it builds trust between the website, other websites and search engines. Link building is an approach that helps you drive traffic and expands your online presence.

Not everyone is perfect, something goes wrong which negatively impacts your website. This results in reduced traffic devaluation and your website may even be penalized by Google and search engines. Here are the ways to avoid the mistakes you make when building links.

Problem

In the past, many websites practiced selling or buying links. This kind of practice allowed them to rank higher. The weather has changed; Nowadays, these types of websites are penalized for such practices. Buying links is one of the mistakes to avoid; Page rank is closed because websites have started to focus on metrics rather than quality content that drives organic traffic. This practice has become obsolete now, but still, several websites practice it and try to sell links to websites.

Solution

Buying links nullifies all the traffic you undertake to increase your website traffic, which is known as a black hat strategy. I will suggest that you avoid buying and selling links in whatever SEO strategy you choose.

Problem

Link spam usually occurs on blog posts, guest posts where users post links as comments related to poor websites, this will allow you to recognize spammy links and avoid them. Another problem that arises is the anchor text; users post their spam links in comment box to promote their content.

Solution

You can take the help of DISQUS tool which protects your website from link spamming, allowing your website to be free from black hat SEO. You can check, edit and delete spam links yourself.

Connecting with webmasters

Problem

Link building is not just about promoting and connecting your content with other websites, but also about forming a partnership with other websites, supporting each other and responding to their posts.

Solution

This type of link forms a partnership with other webmasters, which helps to get more promotion. This healthy relationship allows you to build backlinks, drive traffic, and achieve juicy links.

Problem

Users always prefer having links on high PR websites. It is good to have links on high PR websites, but not having low PR website backlink is the mistake users make.

Solution

Google never stops you from putting your links on low PR websites; this suggests that you have links on both high and low PR websites. Use Ahref’s SEO tools and resources that will help you maintain a balance and maintain variation in placing links on low and high PR websites that will give you a better result and look authentic.

Avoid private blog networks

Problem

So far there has been a dispute over PBN. Some say it’s a black-hat or grey-hat practice. Do not use PBN to build links. Google will penalize your website and you will be in trouble as many problems will arise. It’s an easy way but at the same time it will increase the risk of being penalized. You will lose the traffic you generated from the link you created using PBN. PBN is another example of a black hat strategy, resulting in a penalty from Google.

Solution

Always focus on growing your traffic organically; I know it takes a lot of time and effort to invest. I will suggest you to use Ahref tool, you will learn the benefits and uses of Ahref while building links.

Problem

Users create backlinks on such sites which search engines do not like. For example, betting sites or duplicate content sites are among them, avoid them.

Solution

You must know the trick on which website you need to backlink. Using Ahref’s tool will let you know which website is high authority and avoid link spamming or black hat strategies.

Problem

Users are not specific and clear about getting links from the same role website. They are not focused on the nature of their blog. They neglect to get a backlink to the like-minded blog.

Solution

Make your website look logical and resourceful. There is always a risk in building a quality link from other unrelated websites, try harder to find relevant sites to get links.

Focus only on high DA websites

Problem

In SEO, quality matters, but for beginners, acquiring links from high DA websites is much more difficult. Acquiring a high DA link takes time, which can result in 10 smaller links for the website. Users are making a mistake by only targeting sites with a high authority score.

Solution

It’s good to look for high domain authority websites for link building, but don’t overlook those on the low end. You need to align with relevant websites in your industry. When looking for guest blogging, you should focus on blogs that fit your niche first. Use Ahref’s tool if you’re confused and don’t know where to start. Using the ahref tool will allow you to analyze your competitor’s backlink profile. You must assign a value to the link, then only Google will consider the linking site relevant to your website. Agencies have developed a relationship that can help you reach links that are beyond your reach

Sensitization

Problem

Raising awareness implies in your approach that you are committed to making it effective. Content plays a vital role in the development of link building, sometimes the approach is as important as your content. First impressions are last, so sending a mass email based on a template is the most excruciating link building mistake. To be successful with your link building campaign, you write one end and send it out to everyone you loop to reach website owners. Website owners won’t take it seriously because your chosen method of contacting all website owners is evasive. As a result, you won’t be able to close the deal.

Solution

So act smart, customize differently for each webmaster on your list. Tailor all emails to different receipts that include content you found engaging and some specific things on their webpage.

Conclusion

Mistakes happen, but learning from mistakes is an art. Be in touch who learns from his mistakes. These are the points where SEO users blunder when building backlinks. Building backlinks is part of SEO, but your efforts and strategy determine the success rate. Audit every potential link partner because not every link opportunity is a good opportunity. SEO is within your reach. Do not miss things, work hard and avoid all the mistakes described above. Link building is also about marketing by providing values.

I had already discussed above that content is imperative, which makes your outreach more meaningful. You will get your reward if you have patience and a strategy to work on. Building backlinks is not an easy task, but building a valuable backlink is essential. Good luck.

Shivani Sharma, Digital Marketing Manager, Intiqo

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