This 1 link building tip will increase the success rate
It’s amazing how a seemingly small change can dramatically improve conversions. During one of my link requests, I kept getting asked for donations, to pay for links, which I didn’t want to do. Then I discovered a small change in what I was doing that resulted in more links.
Many years ago, we updated our link suggestion strategy to include multiple suggestions, not just the site we wanted a link from. You would think that asking for links for multiple sites would decrease conversion rates because the success rate was split between your site and other recommended sites.
So instead of asking for links for one site, we started asking for links for multiple sites. It worked well… then we improved it.
We noticed that certain sites tended to be popular with the niche we were working on. So we decided to include popular sites along with the site we were promoting in a link suggestion campaign.
The difference in success rate was noticeable. From the positive feedback from the people contacted, we could tell we were on to something.
Improved link building success rate
The link building conversion rate has improved.
I call this strategy a co-recommendation.
These are the important points to understand why co-recommendation works for me.
1. Campaigns are for commercial sites, e-commerce or advertising.
2. Co-recommended sites were similar to promoted sites but not competitors.
Popular sites make your sites popular
The co-recommended sites were popular with the sites I targeted. I think it’s important.
What I did was write down the types of sites that were generally linking in that particular niche. For example, if I was targeting a specific type of blog and many in that niche tended to link to three particular sites, then I noted that those sites were popular in that niche.
Some link builders randomly select dot edu/dot gov or non-profit sites, pages they deem “authoritative” and “trusted” to them. A helpful page is a great thing to recommend.
But it never worked well for me. In fact, it lowered my conversion rate.
My conversion rate increased after I started recommending popular sites. Why is that?
I think the recommendation of unknown .gov and .edu web pages caused the recipients of the emails to click on the link and visit the web page. This webpage better be lovely. If not, do you think they will risk their time to look at the second link?
My conversion rates increased after switching to recommending popular sites from sites I wanted links from.
Why Do Popular Sites Help Build Links?
I think there are several things going on that help this outreach work. The first is for the recipient to recognize the brands you recommend and judging by the feedback I’ve received, the intended recipients are literally raving about it.
The implication is that when the targeted recipient views your site in context with the other two sites they already like, I think some of the goodwill from those co-recommended sites may be extended to your site.
The juxtaposition of the site they don’t know yet with the sites they probably already know can make them believe that this site they don’t know is perhaps of the same quality.
The comments I received are disbelief that they weren’t already linked to the popular sites. Most of the time they linked to all the sites. Sometimes they omitted my site and only linked to popular sites.
I agree with that because the conversion rate was even higher.
Link Building Trick Works for Quality Sites
In my experience, placing your site near other popular sites can increase the likelihood that your site will be viewed more favorably.
But this trick won’t help a site with poor content, poor web design, and poor user experience. Real links only come to pages that deserve them.
So first make your site link-worthy then promote.
If you have a quality website and you don’t already, give it a try. Promoting a site is like football…goals don’t happen often, so add some extra results in a big win. Co-referring your site with popular sites can help increase your success rate.