What Are Quality Backlinks and Why It’s the Most Important Part of SEO

As the The popular saying goes: “No man is an island”. The same goes for web pages – no page on the internet exists in isolation. It has to be linked somewhere for people to access it. This is why search engines use backlinks as a measure of a site’s popularity and overall trustworthiness.

Backlinks, what are they?

Back links, in simple terms, are links that point to a web page or website that you own. Say, for example, you have an article that teaches people an easy kimchi recipe. Someone on Twitter with an affinity for Korean food found your article interesting, so he then shared your kimchi recipe with his followers by tweeting a link to it on his feed. This link is what you would call a backlink to your page. It redirects a user from one website to another.

Why are backlinks important?

Backlinks were the main driver of Google’s original search algorithm called PageRank. There have been many changes since then, but they still remain a key search engine ranking factor that would ultimately determine a site’s placement on Google. search engine ranking pages (SERPs).

Think of a backlink as similar to a public vote of confidence from other people and websites. If someone considers your page relevant and trustworthy enough, they will “vote” your page by placing a link to it on their own posts and pages.

The more high quality backlinks you have, the better. Search engines like Google, as mentioned above, use them as a metric for ranking. To be eligible to rank in Google’s SERPs, your content must first be crawled and indexed by Googlebot (note: Googlebot is Google’s own web search software). If there’s no way to get to your page because it’s not linked or linked anywhere, you can’t rank for the keywords you’re targeting.

Every new page or site published on the web must be crawled by search engine robots. But of course, this process can take some time. If you have quality backlinks from high authority websites and high traffic news sites, your pages will be able to be crawled more easily and you will be able to rank on the SERPs as soon as possible.

Not only are backlinks good for web crawlers and algorithms, but they’re also great for human readers. Organically placed backlinks allow visitors to discover content strongly related to their current interests, and which can provide them with information which are of great interest to them.

What Are Quality Backlinks and Why It’s the Most Important Part of SEO

What do we mean when we say “high quality backlink”?

Backlinks are not all the same. Google is known to also look at the quality of backlinks and “weigh” their importance based on certain metrics.

Here are some of the factors that Google takes into consideration when determining the quality of backlinks.

  1. Relevance

If you’re a food website that primarily features recipes and articles on cooking techniques, it doesn’t make sense that most of your backlinks come from financial sites. Your content should be relevant to the sites and pages where you have your backlinks. Links that have no degree of relevance to the content of your site and the content of your pages will most likely be a waste of time.

  1. Site diversity

Search engines like Google favor backlinks that have been built as organically and naturally as possible. Don’t just build backlinks all at once. Google would find it strange and suspicious if you got so many backlinks in such a short time. Release them in small doses over a period of time and make sure they come from many different sources such as directories, magazines, social media posts, authority blogs and press releases.

  1. Domain authority

If you’re a cook, you’d rather take lessons with Gordon Ramsay than with an unknown cook at a little-known restaurant. SaaS link building agencies will help build high authority links which carry more weight than those from websites without any authority.

  1. Link location

Where your link is placed is also important. Backlinks that are naturally and seamlessly incorporated into the content of a site are more valuable than links that are just randomly placed on a site. For example, if your backlinks were placed in the sidebar or footer of a page, Google might consider them irrelevant.

How to Build High Quality Backlinks

Securing high quality backlinks takes time and effort. If backlinks are going to be the backbone of your SEO efforts, now is the time to start building them. Here are some of the methods you can use.

  1. Maintain a blog

Having a blog is a great way to gather backlinks. When you post interesting and relevant content, people are more likely to want to link to it. This is probably one of the best proven methods for building backlinks.

  1. Guest on other blogs

Write an awesome blog post and see if other blogs (in your niche, of course) would think it’s a good fit for their own site and publish it. Not only is writing blog posts a great way to promote your own pages, but it’s also a great way for you to showcase your expertise.

  1. Write press releases

Press releases are an old-fashioned way to generate interest in your business. But they still work. Write a catchy press release and post it on your own site and social media, or have it submitted to major news agencies so your business gets more coverage.

  1. Partnership with other companies

If you are a food and cooking website, try to partner with companies that sell kitchen equipment or food containers. Having links with other businesses in complementary industries is a great way to get both traffic and high-quality backlinks.

  1. Ask for customer reviews

If you sell products or sell services, encourage your customers to provide reviews about them on Google and other review sites. You will be able to get backlinks and reviews, as well as strengthen your brand’s relationship with its customers.

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