What is white hat link building?

White hat link building is an approach to driving traffic to a website through search engine optimization (SEO) techniques, such as relevant links to other relevant content on the web. White hat links improve a website’s or webpage’s ranking among search engines such as Google through “organic” means that improve user experience by improving content quality, expanding its reach through relevant links, etc.

Unlike the spammy tactic of black hat link building, which attempts to drive traffic to a site without adding value to the content or improving the user experience, white hat link building aims to educate users. Unlike black hat tactics, white hat link building can be labor intensive, forcing web designers and content writers to focus on quality content and then intersperse links to boost the SEO value of the link. page. This “organic” type of link building to various sources on the World Wide Web is beneficial to the online community as a whole, which is why search engines like Google reward this practice in terms of search engine rankings. ‘a website. While black hat link building tactics offer short term results, white hat link building strives to improve the web as a whole in the long term.

This was last updated in September 2015

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