Why backlinks are important – Fieldsports Channel

This blog topic is arguably one of the most important topics to understand in order to grow your business and its online presence.

We are part of the digital age, so it is time to jump on the digital marketing, SEO and backlinks bandwagon. These words may seem like information overload, but understanding what they can do for you is more important than ever.

Here’s why backlinks are important, what toxic backlinks are, what kind of backlinks you want, and how to get them.

What are backlinks?

Backlinks are links that connect websites or domains. These links are very important as they impact the Google ranking ability of your websites. Your website’s ranking on Google determines the amount of free traffic you will receive on your site. A good backlink strategy is one of the most important factors in having a good SEO (Search Engine Optimization) strategy.

Backlinks are not just an SEO tool; these links make it possible to discover resources via the web and provide a platform to be able to share a plethora of content.

What are toxic backlinks?

Bad backlinks can seriously damage your internet presence, as Google will reduce your rankings and, in the worst case scenario, could even remove your website from the search index altogether. It is important to understand what toxic backlinks look like and how to remove them.

What type of backlinks do I need and how can I get them?

Editorial backlinks

This backlink occurs when another website mentions your business after using your quality content as a source in their own work on their own website.

How do you get these backlinks:

  • Create strong, quality content that can be shared and that other websites want to use and reference for their work.
  • Create infographics, videos, and other image-based content to grab attention

The result:

  • Your website is cited in another website as a source of content
  • Your website is cited as a source of creative content like videos, infographics, images, illustrations, or anything else in that area
  • Your website was mentioned after interviewing someone associated with your business/website

Guest blogging backlinks

Guest blogs or guest posts are good backlinks to use. This backlink happens when you write a blog and guest submit it on another website. An editorial backlink is included on your blog to link it to your website. When done right, it can be quite effective in increasing your website’s trust, reliability, and authority in the eyes of Google.

How do you get these backlinks:

  • Write and publish blogs or articles related to both your own website and the guest website
  • In your blogs or backlink articles using an editorial backlink to your website
  • Find and grow your list of quality, relevant guest blogging sites
  • For instance. Google ‘guest blog/post + {your specific topic}’

The result:

  • Google recognizes your website as an authority and has more confidence that your website produces quality content and information
  • Good Quality Blog Backlinks Can Boost Your Google Rankings

Business Profile Backlinks

Your business should have a handful of business profiles on sites like Facebook, Yelp, Yellow Pages, Twitter, Foursquare, etc. These profiles typically allow links to your website, which shows Google that you have an established, high-quality website that increases their trust.

How do you get these backlinks:

  • Create company profiles on social media (Facebook, Twitter, Instagram)
  • Create business profiles on industry-specific directories (sports store directory, etc.)
  • Create business profiles on known directories (Yelp, Yellow Pages, Foursquare)

The result:

  • These backlinks show Google that your website is high quality and established.
  • Can make your website look authoritative and relevant, which could boost your Google rankings
  • These profiles could attract customers to your website, which = more visitors, thus making your website even more relevant, high quality and developing it as an authority website

Understanding backlinks is extremely important for building your online presence and increasing your website’s ranking on Google. Backlinks are important for SEO purposes, but more importantly, it’s about quality, not quantity.

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